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4 Things Most Founders Get Wrong About Marketing with Dave Kellogg

SaaStr

So at SaaStr Annual, Dave Kellogg did a great deep dive on “5 Things Every B2B CEO Needs to Know about Marketing” In the Age of AI it’s even more true today, so I wanted to update our SaaStr take-aways from the deep dive. Listen to sales calls or conduct market research to understand if your category has formed yet.

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9 Marketing Research Methods to Refine Your Marketing Strategy

User Pilot

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Public databases : Secondary sources, excellent at initial research stages.

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The 18 Outstanding Speakers at SaaStock LatAm 2019

SaaStock

We conducted intensive market research with SaaS practitioners across LatAm to dig into the reasons behind the region’s hypergrowth, and worked with the progressive global VCs who are fuelling the SaaS boom to understand the key players and the scope of the opportunity. She’ll be talking about her approach to sales as a team sport.

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Market Gaps: 10 Ways to Spot Untapped Customer Needs

User Pilot

A market gap can be caused by missing functionality or poor user experience. Canva identified a market need for a user-friendly graphic design tool for non-designers and DocuSign for a secure solution to sign and manage digital documents and contracts. What are examples of market gaps? Don’t stop there!

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How to Use Concept Testing UX to Build Successful Products?

User Pilot

Concept testing takes place before the development phase to assess how well the idea could satisfy user needs , while usability testing focuses on how easy the product is to use and navigate and happens during the development stage. Consider using AI for qualitative feedback analysis. What is concept testing?

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Unprompted: Can agencies survive the AI apocalypse?

Unbounce

But how would modern-day Don Draper feel in a world where AI marketing tools are helping businesses create whole marketing campaigns—something that required a marketing agency not too long ago? In this episode, you’ll get answers to big questions like: What are the benefits to agencies embracing AI? Oh, hang on.

ChatGPT 98
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Use These 4 Sales Email Strategies to Break Through the Noise

Sales Hacker

Thanks to email automation and AI, however, sending tons of emails has never been easier. If you’ve used big-name prospecting tools before, you know that they all share one, massive problem: Bad data. ChatGPT has a browser built in, so you can have it do market research and other research related tasks for you.