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4 Things Most Founders Get Wrong About Marketing with Dave Kellogg

SaaStr

So at SaaStr Annual, Dave Kellogg did a great deep dive on “5 Things Every B2B CEO Needs to Know about Marketing” In the Age of AI it’s even more true today, so I wanted to update our SaaStr take-aways from the deep dive. You assembled a talented team, built an amazing product, and established a growing SaaS business.

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IBM’s Arin Bhowmick on designing ethical AI

Intercom, Inc.

With a Master’s degree in human-computer interaction and over two decades of experience in user research and user experience in companies like Oracle, he now leads the design team across all product offerings at IBM. According to him, good design doesn’t need to sacrifice transparency, and imperceptible AI isn’t ethical AI.

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Artificial Intelligence Will Change How You Do Marketing in 2021

Unbounce

While new AI products are surely on the horizon— self-driving cars are coming any day now, possibly, maybe— AI’s most dramatic effects on your job today lies in adding new features across the tools that you’re already using. But, one day soon, you’ll marvel at all the things AI sneakily helped pull off your plate.

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How to Run a Virtual Job Fair to Attract Top Marketing Talent

Neil Patel

The entire event takes place online, allowing attendees to get to know employers better, network with other job seekers, and attend workshops and guest speeches, all from the comfort of their own homes. Paradox uses AI to make your virtual job fair easy to manage. Put a team together that shows off the best aspects of your business.

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Market Gaps: 10 Ways to Spot Untapped Customer Needs

User Pilot

A market gap can be caused by missing functionality or poor user experience. Tracking user behavior in-app enables product teams to find ways to improve product experience. Competitor analysis enables PMs to find areas where rivals fail customers and develop sound positioning and differentiation strategies.

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LinkedIn SEO: How to Optimize Your Account in 2024

Buffer Resources

This is both a good and a bad thing – if there’s something else you’d like to be known for, you have a lot more work ahead of you than if your content is centered around what you say your expertise is. Content showcasing your industry authority ranks higher in the algorithm. Contribute to collaborative articles.

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16 Best Product Marketing Campaigns To Inspire Your Own

User Pilot

To create a successful product marketing strategy, you need to set tangible goals, create user personas to understand your target audience better, and develop messaging that showcases your unique value proposition. Userpilot is a product growth platform that allows product teams to: Create different UI patterns for in-app marketing campaigns.