article thumbnail

2021 Planning and Global Economic Collapse

SaaStr

You know your new growth rate, your new retention rate, your new churn rate. Every airline without government support will collapse. First, maybe model a material uptick in churn going into next year. It can’t hurt to model a return to a higher churn phase next year. First, start with an L4M plan.

Airlines 363
article thumbnail

Dreamforce, Arse-Kissing, and Behavioral vs. Attitudinal Loyalty

SaaStr

The classic example of Behavioral Loyalty is say United Airlines. And the key difference market researchers say between Behavioral and Attitudinal loyalty isn’t what you’d expect – the churn rate. The logo churn rate is often similar in the short-term. No one loves United. Apple comes out with a TV?

Airlines 299
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Tips to Help Manage the Burn

SaaStr

Some of your churn you really can’t do anything about, but at least half the time, you can save the customer if you just show up or show up more often. This always gives your revenue a boost, at very little additional cost beyond a lot of time and a few airline tickets and hotel rooms. So go spend more time with them.

article thumbnail

Dreamforce, BoxWorks, Arse-Kissing, and Behavioral vs. Attitudinal Loyalty

SaaStr

The classic example of Behavioral Loyalty is say United Airlines. The key difference market researchers say between Behavioral and Attitudinal loyalty isn’t what you’d expect — the initial churn rate. The gross churn rate is often similar in the early days. Almost no one loves United.

article thumbnail

How customer support can keep up with customer expectations

Intercom, Inc.

If these customers churn, or choose not to spend as much in the future, won’t that impact the bottom line as well? These changes can already be seen at companies such as Dutch airline KLM. Yes, that’s a lot of money, but what happens to all of the customers that these businesses “annoy” along the way?

article thumbnail

How do in-person sales or customer success impact WTP and churn?

ProfitWell

He’s even said that no customer he visited ever churned from his companies, which feels intuitive right? Yet, there’s obviously some deep costs (in time and money) that come with pounding the pavement and racking up airline miles. Churn, the other side of retention, follows a similar trend.

Churn 61
article thumbnail

A Primer on B2B Marketplaces: Challenges and Opportunities

Point Nine Land

This helps solve the problem of discovery in a hyper fragmented market and creates a sense of trust, which in turn, significantly reduces the likelihood of churn. This supply side tool was a vital component because it enabled them to own a part of the airlines’ workflow and, in turn, allowed them to capture the transactions on their platform.