article thumbnail

Dreamforce, Arse-Kissing, and Behavioral vs. Attitudinal Loyalty

SaaStr

If you haven’t explored the difference between behavioral and attitudinal loyalty, it’s one of the most important things you can understand in SaaS customer success. Basically, the theory states that customers are loyal for one of two reasons: habit, or habit+they love you. No one loves United.

Airlines 298
article thumbnail

Dreamforce, BoxWorks, Arse-Kissing, and Behavioral vs. Attitudinal Loyalty

SaaStr

If you haven’t explored the difference between Behavioral and Attitudinal loyalty, it’s one of the most important things you can understand in SaaS customer success. Basically, the theory states that customers are loyal for one of two reasons: habit, or habit+they love you. You have to do more customer Zooms.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Look Back: Everything Breaks When You Go Into Hypergrowth Mode, with UiPath’s CMO (Europa Video + Transcript)

SaaStr

I can give you marketing examples about how robots are sitting on my laptop and then in the cloud doing work for us that we hate doing, the work that is done in a contact center or in an airline or work that’s done in your finance business. We have a product development center in Bucharest, in India, and in Seattle.

article thumbnail

How customer support can keep up with customer expectations

Intercom, Inc.

With customer support experiences like this available, consumers are coming to expect more proactive support. Will Hughes, customer success manager at Xplenty , a data integration platform, sees the impact of proactive support daily. These changes can already be seen at companies such as Dutch airline KLM.

article thumbnail

How do in-person sales or customer success impact WTP and churn?

ProfitWell

And this week's question from Jason Hamilton at Testlauncher got us thinking about a crucial part of building those relationships – actually meeting our customers face-to-face. To see how in-person sales and customer success affects the long-term success of subscriptions, we looked at the data from over 3.5

Churn 61
article thumbnail

GTM 59: Weekly Active Users Up 33% by Making the Hard Decisions Faster with Melanie Fellay

Sales Hacker

Hundreds of the world’s most innovative companies, including Uber Freight, Snowflake, Southwest Airlines and Invesco, rely on Spekit to empower their employees with real-time knowledge and training, without disrupting their day-to-day workflows.The company has raised $60M in venture funding from notable investors Craft Ventures.

Airlines 119
article thumbnail

How often should customer success meet with customers face-to-face?

ChurnZero

Theres an old United Airlines television commercial from 1989 that underscores the importance of meeting customers face-to-face. A boss is telling a roomful of employees that their companys oldest customer fired them that morning. Meeting customers face-to-face is a proven way to foster relationships.