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Making Trade-Offs In Marketing with Meagen Eisenberg (Video + Transcript)

SaaStr

We’re going through layoffs and furloughs, recession planning and for me as the CMO, facing really massive cuts to marketing budgets and headcount. Our suppliers came in, our airlines and hotels came in and started contributing content. We’re looking at everything we do from software to people. Our workforce is remote.

Travel 239
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Intercom on Product: Accelerating your strategy after COVID-19

Intercom, Inc.

” I think the “Sure thing boss, give me more headcount” is obvious. Whereas if things are going well and you’re beating your targets and you can continue to invest in sustainable headcount growth next year, then I think there’s more opportunity to bet on something that will take place tomorrow. Paul: Yeah.

Strategy 228