Should you disrupt or create a category? 5 lessons from Gainsight’s CMO Anthony Kennada
Intercom, Inc.
APRIL 18, 2019
Or an airline at 34. Though he had experience in recruiting, sales and product, marketing was new ground for him. It’s not uncommon for innovators to get skunked by the competition. If you’re a trailblazer, it’s essential to continue innovating so that you stay ahead of the chasing pack. “We evangelized that.
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