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A Look Back: Everything Breaks When You Go Into Hypergrowth Mode, with UiPath’s CMO (Europa Video + Transcript)

SaaStr

We’ll have two full days of thought leadership content, networking opportunities, fantastic food, and fabulous evening events, all in the heart of Barcelona — snag your Europa 2022 tickets and catch up with us on the other side of the Atlantic this summer! Check out the full video and transcript below!

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The three strands of brand authenticity

Intercom, Inc.

In an entirely different industry, and in an entirely different way, European budget airline Ryanair also demonstrates incredible consistency from its value prop (cheap flights) to its product to its brand identity. This is something that should be constantly discussed within your leadership team.

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In a Crisis, This Is What Good Looks Like

OPEXEngine

In the early stages of a major business transformation, the leaders of a large global airline faced an urgent new priority—responding to the impact of Covid-19 on employees and passengers. Even as the crisis continues, the airline is taking actions that enable it to transform the business for a different future.

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An Inside Look at My Digital Marketing Agencies Around the World

Neil Patel

Team and Leadership at NP Digital. Our leadership team is made up of people who embrace that idea. Most of the leadership team have previous experience working with some of the biggest global brands, so the agency was well-positioned to make that shift. Team and Leadership at NP Digital Small Business.

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What is Click to Pay and How Does It Work?

Stax

Your campaign may include targeted email newsletters, thought leadership content (blogs, videos, and whitepapers), social media posts, and in-store marketing if you operate online and offline. You will need to come up with a comprehensive marketing strategy that should be focused on highlighting the speed and security of Click to Pay.

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Design expert Jared Spool on teaching UX to the next generation

Intercom, Inc.

In terms of thinking about how designers can expand and change the organizations they’re in, you’ve written a lot about empowering and educating design leaders so that they can sell the value of design and the impact of design to their leadership and to companies. “If the numbers are big enough, folks will pay attention.

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How often should customer success meet with customers face-to-face?

ChurnZero

Theres an old United Airlines television commercial from 1989 that underscores the importance of meeting customers face-to-face. More than three-quarters (77%) of the 1,250 participants in our annual Customer Success Leadership Study said they meet with some segment of their customer base face-to-face at least once per year.