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Sequencing Business Models: The Types of Marketplaces

Casey Accidental

Google, for example, has an ads business, a vertically integrated hardware business for the Pixel and Google Home, a developer platform in Google Play, an enterprise SaaS product in Google Cloud, consumer subscription with YouTube Music and YouTube TV, and many light marketplaces like Google Shopping and Google Flights. Just look at airlines.

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CX author Dan Gingiss on turning customers into your own salesforce

Intercom, Inc.

He’s also a keynote speaker and CX expert with over 20 years of experience in the field, having led teams in social media, marketing, and customer experience at companies such as Humana, McDonald’s, and Discover. I’ve worked with sales teams and their goals go up every single year. Liam: Right.

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Sequencing Business Models: The Types of Marketplaces

Casey Accidental

Google, for example, has an ads business, a vertically integrated hardware business for the Pixel and Google Home, a developer platform in Google Play, an enterprise SaaS product in Google Cloud, consumer subscription with YouTube Music and YouTube TV, and many light marketplaces like Google Shopping and Google Flights. Just look at airlines.

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10 Top SaaS Trends to Watch in 2025: The Future of Cloud Software

How To Buy Saas

AI-driven sales tools score leads automatically , so your team focuses on the hottest prospects. Faster onboarding Teams can hit the ground running instead of wasting weeks (or months) figuring out a complex, generic tool. 3⃣ Legal: Say Goodbye to Spreadsheets : Law firms and legal teams have way too much paperwork.