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A Look Back: Everything Breaks When You Go Into Hypergrowth Mode, with UiPath’s CMO (Europa Video + Transcript)

SaaStr

The company scaled from a hundred people to 800, last I know, but it changes every day. I can give you marketing examples about how robots are sitting on my laptop and then in the cloud doing work for us that we hate doing, the work that is done in a contact center or in an airline or work that’s done in your finance business.

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How Top Sales Leaders are Adjusting their Sales Process (Video + Transcript)

SaaStr

An open discussion with Sam Blond, CSO at Brex, and Kristen Habacht, VPS at Atlassian, about adjusting their sales process during Covid-19. Kristen Habacht runs EDR sales at Atlassian, which I got a check today, $40 billion-$50 billion company. Four, people in the sale? Kristen Habacht: Well, there’s none in sales.

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Where chatbots are headed in 2020

Intercom, Inc.

Business leaders saved an average of $300,000 in 2019 from their chatbots, with the greatest impact occurring across support and sales teams. In fact, sales is now the most common use case (41%), followed closely by support (37%) and marketing (17%). The ROI of sales chatbots. Let’s break it down. The ROI of support chatbots.

Scale 42
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29 Latin American SaaS Superstars

SaaStock

We will gather 300 leading SaaS founders, executives and investors for three days packed with opportunities and rich exchange of knowledge to push the whole ecosystem forward. Rock Content is the leading content marketing provider in the Brazilian market, serving thousands of businesses. CEO : Jaime De Paula. Founded : 2002.

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Should you disrupt or create a category? 5 lessons from Gainsight’s CMO Anthony Kennada

Intercom, Inc.

Prospective customers have to be educated. This is episode six of Scale , a brand new podcast series on moving from startup to scale up. Or an airline at 34. Though he had experience in recruiting, sales and product, marketing was new ground for him. Don’t just create the category, lead the category.

Scale 112
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MadKudu’s Liam Boogar-Azoulay on building apps to expand your product’s reach

Intercom, Inc.

A predictive lead scoring tool for B2B SaaS companies, MadKudu’s strategy is all about integrating with other platforms – including Intercom – to link customer intelligence and customer engagement. One sure sign of a key brand is if the vast majority of your lead generation is from inbound, organic results.

Scale 190
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The three strands of brand authenticity

Intercom, Inc.

In an entirely different industry, and in an entirely different way, European budget airline Ryanair also demonstrates incredible consistency from its value prop (cheap flights) to its product to its brand identity. Three reasons companies get this stuff wrong. The brand graveyard is littered with examples of companies getting this wrong.

Branding 209