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Microsoft launched Azure in 2010, and Google launched GCP to the public in 2011 (they launched a preview of Google App Engine in 2008, but made it publicly available in 2011). Given most software companies are not profitable, or not generating meaningful FCF, it’s the only metric to compare the entire industry against.
Another essential benefit of identity in a tenant context is that it aids in capturing and analyzing events from logs & metrics. This helps to gain visibility of the consumption and utilization behaviors of a SaaS application. It’s the key to the value of delivering SaaS applications for applicationDevelopers and customers alike.
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