Design’s New Frontier: The IRL Era
Tom Tunguz
APRIL 25, 2013
But more than an idea, it carried a design aesthetic which focused on the user, user experience and engagement. After all, users wouldn’t participate on a hostile site. When backend software meets the real world through a mobile phone, that’s an IRL experience. We’re no longer in the Web 2.0 In Web 2.0,
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