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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Resources

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. " Her favorite example of a B2B brand putting this mantra into practice is the payments infrastructure provider Paddle and their content marketing project Paddle Studios. 

B2B 140
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Vertical SaaS vs Horizontal SaaS: 8 Differences and Similarities

Stax

Software as a Service (SaaS) has made business software more accessible by offering cloud-based, on-demand access to a range of solutions, from project management and collaboration to sales and marketing. But not all SaaS products are alike. Other types of SaaS are relevant only to companies in specific industries.

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

Strategy and Process. Sales Development and Prospecting. The Sales Development Playbook. Sales Enablement. The Sales Enablement Playbook. Enablement Mastery. The Ultimate Sales Machine. The 5 Dysfunctions of a Team. Blueprints for a SaaS Sales Organization. Sales Models and Fundamentals.

Scale 143
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Avoid Trapdoor Decisions: 5 Lessons Learned from Scaling Stripe (Video + Transcript)

SaaStr

Formerly a senior leader at Google, Claire Hughes Johnson is now Chief Operating Officer at Stripe, where she’s helped guide the online payments firm through rapid growth. Stripe today has more than 1,400 employees and processes billions of dollars for millions of users worldwide. Manual processes first. Dare I say SaaS.

Scale 162
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A Detailed Comparison of Stripe vs. Paddle vs. FastSpring (With Reviews)

FastSpring

To help you choose between Stripe vs. Paddle vs. FastSpring, this guide compares: What areas of the payment lifecycle each one provides a solution for (e.g., payment processing, gathering and remitting taxes, and subscription management) and what additional software you’ll need to add to your tech stack.

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5 Key Steps to Evolving Your Offering Into a Platform with Eventbrite and Stripe (Video + Transcript)

SaaStr

Renaud Visage, Co-Founder of Eventbrite, and Romain Huet, Head of Developer Relations at Stripe, know what it takes to effectively evolve your offering into a platform without losing what made offering appealing in the first place. Romain Huet | Head of Developer Relations @ Stripe. Want to see more content like this?

Payments 151
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Lowering your SaaS Churn Rate: The Ultimate List of Tips and Suggestions

Natalia Luneva

Existing customer renewal is a high priority for 59% of SaaS companies and a medium priority for 27%. However, the subscription business model can’t survive if you keep on acquiring new custo mers but the old ones keep on walking away. How to calculate this metric and what’s the average SaaS churn rate?