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The top marketing statistics for 2018 and why they matter

Intercom, Inc.

76%: Buyers are most willing to exchange their information for white papers (76% were willing), eBooks (63%), webinars (79%), case studies (57%) and third-party/analyst reports (66%). Augmented by machine learning, marketers are experimenting with personalized messages. Conversion. Email marketing. Far from it.

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UK government’s AI strategy to rely on existing regulations instead of new laws

IT World

The UK government has today published a white paper outlining its plans to regulate general purpose artificial intelligence. They are: safety, security and robustness; transparency and explainability; fairness; accountability and governance; and contestability and redress.

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The Market Education Bet and The Fundamental Tension Quadrant

Kellblog

We can write a white paper entitled, The Importance of AI/ML in Supply Chain Systems. Sticking with our example: We should have a superb white paper on the importance of AI/ML in supply chain systems. We can run a webinar with the same title. By the way, should we expect a lot of people to attend that webinar?

Education 128
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A Beginner’s Guide to Successful Email Marketing

Neil Patel

With all the talk of video, artificial intelligence, virtual reality, and chatbots, it sometimes seems like email is long past its prime. You can also offer a checklist, ebook, white paper, or another downloadable asset. Is email marketing dead? But if you think email is dead, you’re missing out on the real metrics.

Marketing 145
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How Banks Are Winning with AI and Automated Machine Learning

By leveraging the power of automated machine learning, banks have the potential to make data-driven decisions for products, services, and operations. Read the white paper, How Banks Are Winning with AI and Automated Machine Learning, to find out more about how banks are tackling their biggest data science challenges.

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10 Content Marketing Mistakes You Must Avoid

Backlinkfy

Social media, Blogging, Influencer marketing, Newsletters, White Papers, and Case Studies are some of the most popular mediums of marketing content. Come to the age of smartphones and enter new methods of content marketing such as video marketing, messaging, artificial intelligence, and many others.

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Your 2021 Sales Enablement Platform Buyer’s Guide (+10 Tools to Consider)

Sales Hacker

Content management software creates a library of videos, case studies, white papers, and competitor analysis that are easy to navigate and search. SetSail has a revenue execution platform which uses machine learning and AI to identify buying signals reps need to win deals.

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How Banks Are Winning with AI and Automated Machine Learning

By leveraging the power of automated machine learning, banks have the potential to make data-driven decisions for products, services, and operations. Read the whitepaper, How Banks Are Winning with AI and Automated Machine Learning, to find out more about how banks are tackling their biggest data science challenges.

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How to Choose an AI Vendor

You know you want to invest in artificial intelligence (AI) and machine learning to take full advantage of the wealth of available data at your fingertips. This white paper covers: The top challenges businesses face when evaluating AI vendors. The five key things to consider when looking for an AI vendor.

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Realizing the Benefits of Automated Machine Learning

While everyone is talking about machine learning and artificial intelligence (AI), how are organizations actually using this technology to derive business value? This white paper covers: What’s new in machine learning and AI.