AWS, Azure and Customer Lifetime Value

How to Categorize Expenses in a SaaS Startup v2.0

Baremetrics

DECEMBER 7, 2023

You’ll need Cost of Revenue to calculate your Gross Margin, which in turn you need to calculate Customer Lifetime Value (LTV), Customer Acquisition Cost (CAC) Payback Time and to understand your company’s unit economics in general.

Startup

Startup Merchant Services DevOps as a Service SaaS

Retention Marketing: How to Build a Retention Strategy that Works

User Pilot

JULY 23, 2020

Retention is the principal factor behind Customer Lifetime Value (CLV). It’s easy to get hung up on sectoral benchmarks that ignore the huge variety of business types covered by a term like “SaaS” – which range from the incredibly sticky, such as AWS and Microsoft Azure, to services customers may only use rarely.

Retention

Retention SaaS Payments Strategy Payment Solutions

SaaS Brief

How to Categorize Expenses in a SaaS Startup v2.0

Retention Marketing: How to Build a Retention Strategy that Works

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