This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
50 cents of compute for 500 dollars of value — Sam Altman (@sama) February 3, 2025 So just how much will AI remake classic B2B software? And in Classic B2B you are raising my prices this quarter again ? We are still learning. On the one hand, new AI-first entrants are rocketing to $10m ARR in a year. That do 10x as much.
Iconiq: Top Quartile B2B Companies Are Growing 100% at $25m ARR And Are Planning to Grow 35% Faster in 2025 #4. 60% Are Stuck In Limbo, Per Carta #3. How AI is Really Changing SaaS From the CEO of Procore, co-CEO of Monday and Chair of HubSpot #5. One Thing is Clear: AI Makes a Lot of Business Software Look Awfully Expensive Today.
AI is already reshaping B2B SaaS, and its only going to accelerate. And everyone I work closely with in B2B with a large AI cost base (Gorgias, Opus Pro, etc) has already figured out how to be smarter and bring costs down 80% or more. #6. We talk a lot about copilots, but in many cases they are just a new version of chat in B2B.
SaaS outside of classic “B2B’ is often holding up well. And AI is obviously on fire, pulling up AWS, Google Cloud, Azure, etc. But classic B2B SaaS is definitely in many cases seeing tougher times. Things in “classic B2B” haven’t bounced back to easier yet. Klaviyo, Toast, etc.
Per LinkedIn data, SMB AEs at some of the top SaaS and B2B companies have: an average base salary of $70k, an average OTE of $125k, and. Sales Organization 1 Miro 2 Okta 3 Arctic Wolf 4 Sprout Social 5 Google 6 Clickup 7 Cisco Meraki 8 Microsoft 9 Klaviyo 10 AWS 11 Rippling 12 Fivetran. And it’s super helpful.
A lot of our SaaS older times don’t quite know what to make with a lot of B2B startups these days, let alone some public SaaS companies. First, Snowflake rolls its large customers into fixed comittments (as does AWS and many others), and bills them in advance. Doesn’t ARR stand for Annual Recurring Revenue?
A lot of you reading SaaStr are probably more B2B SaaS oriented and may not be paying attention to the consumer market, but it’s already massive and is continuing to grow quickly. So, let’s look at the state of subscription apps and how B2B SaaS can learn from it. In B2B, the classic metric for this is 2% now and was 2% in 2006.
New York is great, SoCal and Miami are great places to live and OK for tech, and certainly there are segments of SaaS and B2B where SF isn’t as compelling. But SOMA and much of the financial district are still awful. But if you are really going for it, I think most B2B founders will really benefit from being here. I’m back.
CloudKeeper from TO THE NEW, is a cloud spend optimization solution that guarantees to cut down your AWS bills by 5-15%. With CloudKeeper, we have helped 200+ of our customers optimize their AWS spend with a guaranteed reduction in their AWS bills. Join these incredible companies to experience all the value of SaaStr!
From 60 Million Users in September 2021 to 170 Million in December 2023 It certainly helps that Canva in many ways is as B2C as it is B2B, as it fuels a huge TAM. That’s awfully impressive. Importantly, growth has accelerated this year. They crossed 60 million users about two years ago — and have almost tripled since then. #3.
But it’s also tied to B2B seat models and tech. So as tech companies tighter their belts, and decrease seats, the same headwinds that have impacted ZoomInfo, Zoom, and many B2B leaders from Outreach to Gong and more also impact Okta. AWS alone generated $175m of contract value for Okta, growing 130%.
We help B2B SaaS marketers turn organic search into a source of repeatable revenue through software and coaching. The platform automates the provisioning of your application to the cloud (AWS, GCP, Azure), integrating cloud ops, DevOps, and security/compliance with 24×7 monitoring and support.
We all know this from AWS and Twilio on down, but Fastly is a visceral reminder. One consistent theme for every B2B/B2D company we’ve profiled here about to IPO, or that has recently IPO, is they all have outstanding revenue retention — even ones selling to SMBs like Zoom and Pagerduty. A lot of enterprise-grade spend.
Two Secret Superpowers To Beat The Competition If you’re launching a new B2B application today, you can equip yourself with two secret superpowers to win the deal or, at minimum, not lose the deal. Today, companies spend over $10M/month on AWS — companies like Lyft, Pinterest, and Stripe. Go Enterprise early. Localize early.
In the cloud, AWS, Azure, & GCP have created about as much market cap as all the top 100 B2B & B2C publics built on cloud (Netflix, ServiceNow, AirBnb, etc). There are 4 questions startups should ask themselves about building with generative AI. Layer : application, platform, or infrastructure?
From AWS to Vimeo: this year’s speaker lineup is packed with incredible speakers and content. From B2C to Billions: How Vimeo executed a B2B Pivot that Redefined Their Future with Vimeo’s CEO Anjali Sud. Check out the full detailed agenda here. There’s content that everyone on your team can learn from.
Does it cost so, so much to host a few million lines of code on AWS? Ultimately, almost everyone in B2B SaaS, down the road, ends up getting 80%+ of their leads through their brand, through word-of-mouth, through second-order revenue, etc. So is SaaS cursed? In fact, great sales teams are accretive. These leads cost almost nothing.
Unless you’re in B2C or self-serve, a B2B marker has always done the same thing: put stuff in the funnel and help move it down. 7: Having the CMO Report to the CRO is a Terrible Idea Having marketing under a CRO is an awful idea for two reasons. The latter has. What does a VP of Marketing do? Almost no CRO knows what marketers do.
Buyers are increasingly wary of bias, seeking trustworthy sources, and B2B websites are declining in trust. . The role of AWS, Azure, and Google Cloud Marketplace is becoming increasingly important. “45% Today, the focus is less on companies advocating for themselves but rather on building people advocates.
If you’ve never heard of B2B before, then the term can leave you scratching your head and wondering, “What is B2B sales?” B2B is shorthand for “business to business sales.” Unlike B2C, which is business to consumer sales, B2B sales focus on selling to businesses, not individual consumers. Types of B2B Companies.
Lessons learned from scaling innovative products and go-to-market motions at AWS. 32:49 – Challenges faced and insights gained during Linda’s time at AWS. Why a modern go-to-market approach requires moving beyond legacy CRM systems. How Common Room unifies siloed data to enable a 360-degree view of the customer.
When you go upmarket, they’ll likely want you to integrate with some legacy technology, like MS Dynamics or AWS. You’ve built your product today, and maybe it integrates with Salesforce or Hubspot CRM for your downmarket customer. Finally, don’t forget about service partners.
Consumer happens faster than B2B because you can cancel a subscription in 60 seconds vs. signing 3-year contracts with Salesforce. An early thing Jason wrote on SaaStr is that B2B lags B2C by about two years. If B2C rebounded back in 2023, that means 2025 might be a little easier for a lot of folks in classic B2B.
The B2B SaaS arms race will be won by those who can consistently translate technical debt into development versatility: adding new features, integrating new data sources and workflow integrations, trying new technologies, retiring locked-in dependencies. and onboarding new customers.
In addition, B2B customers are consumers in their daily lives which has influenced their buying patterns and expectations in the workplace. Amazon Web Services (AWS) is a poster-child for the Relationship Economy—they truly understand the modern B2B customer. Salesforce is another great B2B example.
Anyone who has ever tried to sell software to developers probably learned pretty quickly that traditional B2B marketing tactics just plain don’t work. Do you need your prospective buyer to connect your tool into their AWS account and then load in a ton of data in order for them to see the product in action?
Those awesome new tricks that seem to show up out of nowhere within cloud-first applications like Google Workplace, Slack, Facebook, Twitter, Stripe, the iPhone, and Amazon (both eCommerce and AWS)? It’s made to look effortless by any heavyweight you might name, but don’t be fooled.
And G2 Gives, we partner with philanthropies, we partner with some of our customers like AWS and Google Cloud, who can then make donations for every review, to thank their customers. And the B2B playbook specifically, how do we see it evolving? They can make donations for those charities.
Userpilot is a leading B2B product growth tool that excels at in-app engagement , product analytics, customer feedback collection, customer support, and integrations. Microsoft offers enterprise solutions, productivity suites, and cloud services for both B2B and B2C sectors, emphasizing innovation and efficiency.
Cloud marketplaces like AWS Marketplace, Azure Marketplace and Google Cloud Platform Marketplace are digital storefronts where companies can list their offerings for software buyers to find, purchase and provision software. . B2B buyers want ecommerce buying experiences. Companies migrating to the cloud are bringing buyers with them.
It depends on the industry, but Brex has had huge success by acting bigger than they are – particularly in the B2B space, where people are looking for signals that your product is going to be supported for years in the future. But for B2B marketing, it’s super valuable. In the consumer space, it’s a little bit different.
As a result, more products are being discovered and sold through online marketplaces, like the Salesforce AppExchange and the AWS Marketplace. An ecosystem of related products and channel partners exist around every B2B product. Forrester estimates that 75% of world sales flows through indirect channels.
Super Bowl is around the corner: Gong did Super Bowl ads starting in 2021 and 2022 before it was ‘cool’ for B2B companies, setting a new record week for pipeline creation at the company. AI: Google is releasing a new AI-powered tool, ImageFX , for image creation. Listen to Udi Ledegor’s story about it on Demandbase’s channel.
Start assessing what you will need to do by reviewing the AWS Well-Architected Security Pillar design principles and Google’s DevOps tech: Shifting left on security. #2 5 Application Deployment Options Almost every B2B SaaS company presents a subscription pricing scheme in a menu with three or four columns. How do you respond?
It’s less expensive than it’s ever been in terms of actually getting a product to market, whether it’s leveraging platforms like Salesforce or GCP or AWS or Heroku. On the enterprise side or on the B2B side, we think about implementation, and we need to move that out of the way.
Products like Amazon Web Services (AWS) and the rise of engineering talent globally have reduced the barrier of entry for software startups in recent years. Buyers aren’t locked into long-term purchases the same way they were with on-premises solutions. There’s more competition and more choices for software buyers.
What does this mean for B2B SaaS businesses? In our webinar, 2022 SaaS retention benchmarks , SaaS Capital Manager Director Rob Belcher shares the results from their 11th annual B2B SaaS benchmarking survey. I mean AWS or whatever might be going up too. How do you stack up against your peers?
B2B requires suite expansion. Why does B2B require suite expansion? Acquisition, retention, and monetization potential of your first product is another reason B2B tends to expand earlier. Generally, in B2B, product adjacencies are more obvious and less of a gamble to invest in.
And I remember being at that Dreamforce in 2009, which was awful. There’s research in challenging the customer that now there is the purchasing committee in B2B, and then companies are already past the awareness phase, and then hovering around decision phase. ” I’m like, that sounds awful. I mean, literally.
Do they do B2B? I didn’t say their technology is terrible, the audio is awful. At least go on the website, spend 15 minutes and look at the deal she or he did, look at some of their other portfolio. See if there are some sort of ties to what you’re doing. Do they do marketplaces? Do they do B2D?
I would argue that freemium fell short in B2B and from its ashes rose the PQL,” he explained in a recent post. In their freemium plan, AWS offers a year’s worth of micro instance for free – a time-bound freemium model. SVP of Product Christopher O’Donnell emphasizes that they’re following a PQL strategy – not traditional freemium. “I
This article shares three successful approaches B2B SaaS companies took to retain customers in the first wave. You and I both know how awful it feels to have someone disregard what we say and focus on their end goal instead.
How to protect your cloud console with GCP/Azure/ AWS cloud console pentests. How to make your software or SaaS enterprise-ready so that you can sell more to larger B2B customers. How to prioritise and pick the right security related activities to do first.
We organize all of the trending information in your field so you don't have to. Join 80,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content