This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
It’s 50% about the intersection of AI + B2B, 50% about GTM in 2025+, and … 50% about helping you meet the best of the best! With 200+ top AI demos and sessions from leaders like Perplexity, Google Cloud, GitHub, Rubrik and more, youll get the most comprehensive look at how AI is reshaping B2B. The SaaStr.AI
SaaS outside of classic “B2B’ is often holding up well. And AI is obviously on fire, pulling up AWS, Google Cloud, Azure, etc. But classic B2B SaaS is definitely in many cases seeing tougher times. Things in “classic B2B” haven’t bounced back to easier yet. Klaviyo, Toast, etc.
A lot of our SaaS older times don’t quite know what to make with a lot of B2B startups these days, let alone some public SaaS companies. But like “Cloud” and “SaaS”, its definitely has evolved. Doesn’t ARR stand for Annual Recurring Revenue? Well of course it does.
CloudKeeper from TO THE NEW, is a cloud spend optimization solution that guarantees to cut down your AWS bills by 5-15%. With CloudKeeper, we have helped 200+ of our customers optimize their AWS spend with a guaranteed reduction in their AWS bills. No lock-ins. Savings from Day 1. RI pricing for On-demand usage.
So Okta is one of our favorite SaaS and Cloud leaders. But it’s also tied to B2B seat models and tech. So as tech companies tighter their belts, and decrease seats, the same headwinds that have impacted ZoomInfo, Zoom, and many B2B leaders from Outreach to Gong and more also impact Okta. The story is super inspiring.
We help B2B SaaS marketers turn organic search into a source of repeatable revenue through software and coaching. The platform automates the provisioning of your application to the cloud (AWS, GCP, Azure), integrating cloud ops, DevOps, and security/compliance with 24×7 monitoring and support.
In the cloud, AWS, Azure, & GCP have created about as much market cap as all the top 100 B2B & B2C publics built on cloud (Netflix, ServiceNow, AirBnb, etc). There are 4 questions startups should ask themselves about building with generative AI. Layer : application, platform, or infrastructure?
From AWS to Vimeo: this year’s speaker lineup is packed with incredible speakers and content. From B2C to Billions: How Vimeo executed a B2B Pivot that Redefined Their Future with Vimeo’s CEO Anjali Sud. Check out the full detailed agenda here. There’s content that everyone on your team can learn from.
Buyers are increasingly wary of bias, seeking trustworthy sources, and B2B websites are declining in trust. . Tackle.io’s 2021 state of cloud marketplaces report highlighted a similarly dramatic shift. In a 2020 survey, 22% purchased software through a cloud marketplace versus 60% in 2021.
When you treat your cloud provider as a fractional colo. The B2B SaaS arms race will be won by those who can consistently translate technical debt into development versatility: adding new features, integrating new data sources and workflow integrations, trying new technologies, retiring locked-in dependencies. DevOps transformation!
Just like over the last decade, and even more pointedly in the last two years where we’ve seen most purchases in our consumer lives go online; B2B transactions are undergoing that same transformation. . So, it’s no wonder that it has been a massive year in the Cloud Marketplace business.
DevOps changed software development – whether cloud-native, cloud-hosted or “Oops! I forgot to move to the Cloud” – in two healthy ways. It’s increasingly impossible to imagine a SaaS business without a firm commitment to DevOps thinking. Feature agility is sexy.
In February 2020, the public cloud market surpassed a $1 trillion market cap, with a 45% growth rate, as reported in Bessemer Venture Partners’ 2020 State of Cloud report. Not to mention 73% of B2B buyers prefer the convenience of digital buying through ecommerce, web direct or marketplaces (more on that later). .
MongoDB was down 23%, a great Cloud stock consistently growing in the 30s. Consumer happens faster than B2B because you can cancel a subscription in 60 seconds vs. signing 3-year contracts with Salesforce. An early thing Jason wrote on SaaStr is that B2B lags B2C by about two years. Zscaler is growing 32% at $2.2B.
And G2 Gives, we partner with philanthropies, we partner with some of our customers like AWS and Google Cloud, who can then make donations for every review, to thank their customers. They’re scrutinizing their existing status and cloud spend more than ever. And the B2B playbook specifically, how do we see it evolving?
Optimize cloud economics and drive Business Goals. Start assessing what you will need to do by reviewing the AWS Well-Architected Security Pillar design principles and Google’s DevOps tech: Shifting left on security. #2 One reason is that many enterprises do not run everything on public clouds. How do you respond?
How the AI wave could impact the B2B software industry in the next decade Last year I explained in a video, embedded below, that I believed the B2B software industry was entering a new stage: the SaaS wave was now in its deployment phase, and at the same time, the next big innovation wave, driven by AI, was in its installation phase.
Cloud computing offers three main service models: SaaS for ready-to-use software, PaaS for application development frameworks, and IaaS for scalable virtualized computing resources. Microsoft offers enterprise solutions, productivity suites, and cloud services for both B2B and B2C sectors, emphasizing innovation and efficiency.
In addition, B2B customers are consumers in their daily lives which has influenced their buying patterns and expectations in the workplace. Amazon Web Services (AWS) is a poster-child for the Relationship Economy—they truly understand the modern B2B customer. Salesforce is another great B2B example.
The three major cloud service models are SaaS, PaaS, and IaaS. Cloud service models in 2020. We are not considering those in our comparison of cloud services. With PaaS, developers can create everything from simple apps to complex cloud-based business software. The benefits when choosing each cloud service.
As a result, more products are being discovered and sold through online marketplaces, like the Salesforce AppExchange and the AWS Marketplace. An ecosystem of related products and channel partners exist around every B2B product. Forrester estimates that 75% of world sales flows through indirect channels.
But it's also true that it's never too late to secure your cloud-based web app. In fact, smart and fast-growing cloud software companies who outperform their peers usually share this common trait: they consistently grow sales and build their brand by turning their security standards into a key differentiator and selling point.
Cloud Solutions Executive. CEO of Bizzit, Head of the B2B~ers Community. Amazon Web Services (AWS). B2B Sales Growth Strategist. Regional Vice President – Marketing Cloud, Enterprise Sales. Cloud Adoption Solutions. Senior Account Executive. Salesforce. Joy Dempsey. EMEA Sales Development Manager.
How to protect your cloud console with GCP/Azure/ AWScloud console pentests. How to make your software or SaaS enterprise-ready so that you can sell more to larger B2B customers. When you should conduct SaaS pentests / mobile app pentests to solidify your security posture.
But it's also true that it's never too late to secure your cloud-based web app. In fact, smart and fast-growing cloud software companies who outperform their peers usually share this common trait: they consistently grow sales and build their brand by turning their security standards into a key differentiator and selling point.
Vishal Sunak: I began my journey in B2B SaaS at Backupify, and got the opportunity to learn the SaaS game from some real experts. And I had done that even before I got into B2B software, doing military electronic design, right? I got the infrastructure, I got the AWS bill, don’t worry about it. Where are you storing them?
Think about the ascendancy of the cloud in terms of technology environments. But by the time I left and retired last summer in 2023, we were actually a top-quartile software company by revenue in terms of cloud SaaS if we had been listed just in the public markets in the U.S. for cloud SaaS software at Global Payments.
B2B is in a similar bind — a conservative spending approach and a tougher financing environment will affect SaaS spending as well, meaning that we might see things get worse before they get better. You might be hard-pressed by your AWS bill but you’re not going to start replacing the engine to lighten the load mid-flight.
And Cloud providers such as Google Apps or Office 365 offer suite-like power that allows organizations to manage every aspect of their messaging infrastructure, from e-mail accounts to talk/video calling capabilities. SaaS and the Cloud Let Enterprises Scale Faster. But for others, it might mean moving to the cloud.
I’m going to get the numbers wrong, I think Amazon has 10,000 open positions out in AWS. If you’re already teasing into it, if your deal size is going up a bit, if your customers are getting a little bit bigger, I think so much of the money is going into bigger enterprises today in cloud. I don’t know.
Lori speaks, writes, coaches and trains company leaders on ways to find, recruit, retain, and promote more women in sales and helps women become part of the best profession – B2B sales. Recognize that B2B is human to human and it is at that level that you can make your magic. Become the Beyonce of B2B sales. Anita Nielsen.
Do they do B2B? This is one of the most iconic cloud companies of our lifetimes. I didn’t say their technology is terrible, the audio is awful. At least go on the website, spend 15 minutes and look at the deal she or he did, look at some of their other portfolio. Do they do marketplaces? Do they do B2D?
I would argue that freemium fell short in B2B and from its ashes rose the PQL,” he explained in a recent post. In their freemium plan, AWS offers a year’s worth of micro instance for free – a time-bound freemium model. Atlassian Launches Free Tiers for All Its Cloud Products, Extends Premium Pricing Plan. Learn how here.
John Mellor: But then probably the biggest transition was watching Adobe transition into the subscription business model with its Creative Cloud product as it’s known today. In B2B and often in enterprise they’re mostly acquired often by events, and events have been so effective over the last few years.
Lucas Price , former SVP Sales @ Zipwhip, now Founder/CEO at Yardstick I work with a lot of partners that are trying to make this leap by working with Cloud Platforms or large System Integrators (Deloitte, Accenture). Seth Hammac , Global Partnerships & Alliances @ AWS Ok so what CAN you do to set yourself up for success?
If I think about the file system thing, that probably has as much to do with things moving the cloud and then –. I suppose I’m thinking about desktop even moving to the cloud. I guess Dropbox is the exception, but their file system more so lives on your device and syncs with the cloud. Emmet: Yeah, that’s true.
Amazon Web Services (AWS). Amazon, the global marketplace, also offers several other services, one of which is Amazon Web Services (AWS). AWS offers cloud services to businesses. Boastcapital is a B2B SaaS automation software that assesses research and development (R&D) tax for businesses. Founded in: 1982.
SaaStr AI is the theme (not that original I know but), and roughly half our content will be on the intersection of B2B and AI, and half on GTM in today’s world.
I became a Shopify super fan when I started to meet with SaaS companies, B2B ones really, that had built relatively large businesses on Shopify, and I saw an app exchange 2.0 It doesn’t matter even if it’s AWS’s fault or whoever’s fault, it doesn’t matter, you’re mission critical.
Everything that you see below has been designed for a B2B SaaS startup, which is running primarily in product-led growth motion. If you are a company that has started doing marketing attribution, then you should also read through. Connect data Once you have all the data, it’s time to connect it. This is how we do it at ChartMogul.
In a B2B context, you can imagine overlaying the concept of go-to-market fit which really outlines your approach and your playbook at every step of the way, from awareness to evaluation, purchase, and then pricing and renewals. We know about Zoom and we know about Slack and we even know about AWS, but look at these other categories.
We organize all of the trending information in your field so you don't have to. Join 80,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content