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Lockdown and the pandemic, to paraphrase Mike Tyson , have punched us in the face with Everything-as-a-Service. In the face of this sudden acceleration of SaaS-ification, DevOps need to do more to accelerate the transition. It’s increasingly impossible to imagine a SaaS business without a firm commitment to DevOps thinking.
Anyone who has ever tried to sell software to developers probably learned pretty quickly that traditional B2B marketing tactics just plain don’t work. That’s why I interviewed more than 50 developers in DevOps, DevSecOps, and generalist back-end roles about how they prefer to discover, try, and purchase software.
Start assessing what you will need to do by reviewing the AWS Well-Architected Security Pillar design principles and Google’s DevOps tech: Shifting left on security. #2 5 Application Deployment Options Almost every B2B SaaS company presents a subscription pricing scheme in a menu with three or four columns. How do you respond?
Cloud marketplaces like AWS Marketplace, Azure Marketplace and Google Cloud Platform Marketplace are digital storefronts where companies can list their offerings for software buyers to find, purchase and provision software. . B2B buyers want ecommerce buying experiences. Companies migrating to the cloud are bringing buyers with them.
B2B is in a similar bind — a conservative spending approach and a tougher financing environment will affect SaaS spending as well, meaning that we might see things get worse before they get better. You might be hard-pressed by your AWS bill but you’re not going to start replacing the engine to lighten the load mid-flight.
There are at least three things that these smart companies do to prove to their B2B customers that their web application is secure and can be trusted. A cloud server, like an AWS EC2 instance, is still a server. The only difference is that it is sitting in AWS' datacentres, rather than in your office. Not really.
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