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7 Marketing Hot Takes with SaaStr Founder and CEO Jason Lemkin on the Exit Five Podcast 

SaaStr

Jason recently interviewed a SaaStr superfan, and about 40 minutes in, the person said they didn’t want to do some of the work required for the job. Jason recently interviewed a SaaStr superfan, and about 40 minutes in, the person said they didn’t want to do some of the work required for the job. I’m out of here.” The latter has.

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I Asked 50+ Developers How They Buy Software. Here’s What I Learned.

OpenView Labs

Anyone who has ever tried to sell software to developers probably learned pretty quickly that traditional B2B marketing tactics just plain don’t work. That’s why I interviewed more than 50 developers in DevOps, DevSecOps, and generalist back-end roles about how they prefer to discover, try, and purchase software.

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The SaaS Trust Crisis with Godard Abel (Video + Transcript)

SaaStr

And G2 Gives, we partner with philanthropies, we partner with some of our customers like AWS and Google Cloud, who can then make donations for every review, to thank their customers. And the B2B playbook specifically, how do we see it evolving? They can make donations for those charities.

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Salesforce’s Mike Kreaden on how to build a platform to drive growth

Intercom, Inc.

And I remember Marc [Benioff] interviewing me, like he did every employee, and painting the vision for what the platform would be. It’s less expensive than it’s ever been in terms of actually getting a product to market, whether it’s leveraging platforms like Salesforce or GCP or AWS or Heroku.

Scale 151
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How SaaS is Like Monty Python and 6 Other Things I Learned at SaaStock 2019

Chart Mogul

This is already at play — services like AWS, Stripe, and others have brought down the cost of starting and running a business to a fraction of what they used to be just a decade ago. The silent disco concept applied to podcasting: only those wearing headphones could listen to the interview. Hope to see you there!

Scale 71
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PODCAST 129: The Keys to Building and Scaling a Company from Scratch with Vishal Sunak

Sales Hacker

Now, without further ado, let’s listen to this interview with Vishal Sunak. Vishal Sunak: I began my journey in B2B SaaS at Backupify, and got the opportunity to learn the SaaS game from some real experts. And I had done that even before I got into B2B software, doing military electronic design, right? Check them out.

Scale 120
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The SaaS Debate: Who Owns the Renewal and Upsell? Customer Success vs. Sales

ChurnZero

Why would we replicate that awful and uncomfortable experience we have in the B2C world with our B2B buyers? They sit down and start scribbling down payments and interest rates in a two-by-two square. How does that make you feel? Bringing in the ‘closer’ that doesn’t have balanced goodwill built up muddies the relationship.”.

Scale 98