AWS B2B Marketplace as a Service 
Sales Hacker
MARCH 29, 2021
As a result, more products are being discovered and sold through online marketplaces, like the Salesforce AppExchange and the AWS Marketplace. An ecosystem of related products and channel partners exist around every B2B product. Examples of partner-to-partner marketplaces: MeasureMatch , PartnerStack.
OpenView Labs
DECEMBER 15, 2020
Now—a happy consequence—cloud marketplaces are on a similar trajectory of growth and have opened up a powerful go-to-market channel for sellers that you probably haven’t heard of yet. Not to mention 73% of B2B buyers prefer the convenience of digital buying through ecommerce, web direct or marketplaces (more on that later). .
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SaaStr
JUNE 3, 2020
The SaaS Trust Crisis is making it harder to market and sell software and services than ever before. And today, I’m very excited to be the co-founder and CEO of G2 where we’re building the world’s leading marketplace for SaaS software. The situation is getting worse. Godard Abel | Co-Founder and CEO @ G2.
Intercom, Inc.
AUGUST 1, 2019
It depends on the industry, but Brex has had huge success by acting bigger than they are – particularly in the B2B space, where people are looking for signals that your product is going to be supported for years in the future. But for B2B marketing, it’s super valuable. In the consumer space, it’s a little bit different.
Intercom, Inc.
DECEMBER 13, 2018
But as the college-dorm-room startup matures, there’s a fascinating twist to be found in the way it applies its new mission to Workplace, a B2B startup within the (former) startup. It’s easy to connect the dots between mission and product when you consider the social media behemoth’s more than 2 billion worldwide users.
Sales Hacker
JUNE 20, 2022
This is an awful place from which to make decisions. In a recession, there will be a lot of “noise” in the media and marketplace. Recessions are times when you must have an elevated view of yourself and the value of your products and services. Emotions matter more than logic and reason in a B2B buying process.
SaaStr
JANUARY 28, 2020
And I remember being at that Dreamforce in 2009, which was awful. Our monthly self-service churn went from like 3% to like 9%, right? There’s research in challenging the customer that now there is the purchasing committee in B2B, and then companies are already past the awareness phase, and then hovering around decision phase.
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