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Per LinkedIn data, SMB AEs at some of the top SaaS and B2B companies have: an average base salary of $70k, an average OTE of $125k, and. SMB AE | TOP 30 Sales Organizations. Sales Organization 1 Miro 2 Okta 3 Arctic Wolf 4 Sprout Social 5 Google 6 Clickup 7 Cisco Meraki 8 Microsoft 9 Klaviyo 10 AWS 11 Rippling 12 Fivetran.
It’s 50% about the intersection of AI + B2B, 50% about GTM in 2025+, and … 50% about helping you meet the best of the best! With 200+ top AI demos and sessions from leaders like Perplexity, Google Cloud, GitHub, Rubrik and more, youll get the most comprehensive look at how AI is reshaping B2B. The SaaStr.AI
But it’s also tied to B2B seat models and tech. So as tech companies tighter their belts, and decrease seats, the same headwinds that have impacted ZoomInfo, Zoom, and many B2B leaders from Outreach to Gong and more also impact Okta. AWS alone generated $175m of contract value for Okta, growing 130%.
Right now, you may have 3-4-stage sales processes that work for SMB customers. Hopefully, you’ve built a partnership ecosystem for SMB customers, but it’s probably a completely different strategy for what you need to go upmarket for a couple of reasons. So, find sellers inside your sales org who can at least get you started.
If you’ve never heard of B2B before, then the term can leave you scratching your head and wondering, “What is B2B sales?” B2B is shorthand for “business to business sales.” Unlike B2C, which is business to consumer sales, B2B sales focus on selling to businesses, not individual consumers. Types of B2B Companies.
Consumer happens faster than B2B because you can cancel a subscription in 60 seconds vs. signing 3-year contracts with Salesforce. An early thing Jason wrote on SaaStr is that B2B lags B2C by about two years. If B2C rebounded back in 2023, that means 2025 might be a little easier for a lot of folks in classic B2B.
Unlike when selling into SMB businesses that kind of can go from a demo, to a conversion, to a close in a matter of days, enterprise sales is a lot more complicated and it’s hard to navigate through. So as Lauren sort of alluded to, we started by focusing on SMB’s. It’s not going to work.
And G2 Gives, we partner with philanthropies, we partner with some of our customers like AWS and Google Cloud, who can then make donations for every review, to thank their customers. It’s most severe in the SMB world. And the B2B playbook specifically, how do we see it evolving? They can make donations for those charities.
Senior Vice President, Sales SMB. Sales Manager, SMB New Business Acquisition. CEO of Bizzit, Head of the B2B~ers Community. VP, SMB Essentials Sales. Amazon Web Services (AWS). B2B Sales Growth Strategist. Team Lead, North America – Global Marketing Solutions. Laura Mason Hoad. Faiza Hughell.
OnRamp is hosting a CCO Happy Hour from 5-7 ahead of the CCO Summit on Wednesday The AI Frontier Scaling Agents & Driving Innovation in SMB and Enterprise side event from 6-8pm in Mountain View with Nebius, CEO of Otter.ai, VP AI at EvenUp, CEO HeyBoss AI, and more. CFOs and VPs of Finance with tickets are invited! Will be fun!
But if you target SMBs or consumers, PLG is a fantastic way, and you have a very large user base to reach out to as well. If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. Can you grow a B2B company utilizing PLG without ever having the need for a sales team?
And I remember being at that Dreamforce in 2009, which was awful. There’s research in challenging the customer that now there is the purchasing committee in B2B, and then companies are already past the awareness phase, and then hovering around decision phase. ” I’m like, that sounds awful. I mean, literally.
But as the college-dorm-room startup matures, there’s a fascinating twist to be found in the way it applies its new mission to Workplace, a B2B startup within the (former) startup. We are going from having an enterprise business to having a mid-market business to investing in an SMB business. That’s the beauty of Workplace.
I’m going to get the numbers wrong, I think Amazon has 10,000 open positions out in AWS. Salesforce was a very rudimentary SMB app for a brief period of time, but it was. A lot of the best SaaS investors do B2B marketplaces and B2B SaaS together. I think Azure’s like 7,000, Google. I don’t know.
B2B requires suite expansion. Why does B2B require suite expansion? Acquisition, retention, and monetization potential of your first product is another reason B2B tends to expand earlier. Generally, in B2B, product adjacencies are more obvious and less of a gamble to invest in.
Lori speaks, writes, coaches and trains company leaders on ways to find, recruit, retain, and promote more women in sales and helps women become part of the best profession – B2B sales. Recognize that B2B is human to human and it is at that level that you can make your magic. Become the Beyonce of B2B sales. Anita Nielsen.
Seth Hammac , Global Partnerships & Alliances @ AWS Ok so what CAN you do to set yourself up for success? The SMB or Mid-Market AE that closed a few deals may be trusted with lots of potential but if they do not have experience selling upmarket, it’s probably not going to go well. Remember this is an experiment.
SaaStr AI is the theme (not that original I know but), and roughly half our content will be on the intersection of B2B and AI, and half on GTM in today’s world.
And then I met Brian in grad school and we both have this kind of shared passion for SMB. And then what I would do if I were an enterprising VC is I was like, okay, let's pick the categories where this thing will have the biggest impact, like business intelligence, reporting kind of stuff, B2B software is a natural fit.
I became a Shopify super fan when I started to meet with SaaS companies, B2B ones really, that had built relatively large businesses on Shopify, and I saw an app exchange 2.0 It doesn’t matter even if it’s AWS’s fault or whoever’s fault, it doesn’t matter, you’re mission critical.
And then I met Brian in grad school and we both have this kind of shared passion for SMB. And then what I would do if I were an enterprising VC is I was like, okay, let's pick the categories where this thing will have the biggest impact, like business intelligence, reporting kind of stuff, B2B software is a natural fit.
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