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Deals are contracting, not because of layoffs, but because people are managing budgets so tightly. It Takes Time To Bounce Back Jason was the first investor in RevenueCat , a company that automates mobile subscriptions on your phone. An early thing Jason wrote on SaaStr is that B2B lags B2C by about two years. in 12 months?
If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. The other dimension you need to think about is the product complexity.
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