User Pilot

AUGUST 18, 2024

A GTM strategy offers several benefits, including clear positioning , targeted marketing, and efficient resource allocation. Building a go-to-market plan involves several steps, such as conducting market research, defining the unique value proposition and messaging, and selecting a pricing strategy and marketing and sales channels.

AI Search 105

AI Search AI Scale Strategy 105

User Pilot

AUGUST 21, 2024

Case in point: we created a SaaS product metrics benchmark report based on first-party data from 547 companies—go check it out! Collecting second-party data requires establishing mutually beneficial partnerships with other businesses, which could involve co-creating marketing campaigns , mutual data sharing, or cross-promoting products.

Data 105

Data Social Media Interviewing User Experience 105

OpenView Labs

JUNE 25, 2019

Benchmarking: CAC Payback Goals. In general, most people think of 12 months as a fantastic CAC payback and use this figure as their rule of thumb; however, it’s important to focus on peer benchmarks and not just rules of thumb. For example, perhaps your CAC payback is worse than peer benchmarks but your retention is best-in-class.

Scale 40

Scale Development Team Review Software Review Benchmarks 40

FastSpring

FEBRUARY 23, 2023

That’s the philosophy behind SEM International , the firm he founded that specializes in multilingual internationally-based digital marketing services. Since Michael founded the firm in 2004, it has grown to over 30 offices worldwide, and they’ve worked with Intel, AWS, and Salesforce, among many other well-known brands.

Payment Solutions 147

Payment Solutions SaaS Payments Strategy Software 147