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First-party Data: Benefits, Types, Collection Methods & Use Cases

User Pilot

Case in point: we created a SaaS product metrics benchmark report based on first-party data from 547 companies—go check it out! You can also use a customer data platform like Snowflake Data Marketplace and AWS Data Exchange to gain marketing analytics data (e.g., churn rates, product usage), and general business data (e.g.,

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11 Popular types of revenue models used today

ProfitWell

One of the most famous lines from Citizen Kane is, “It's no trick to make an awful lot of money, if that's all you want is to do is make a lot of money.” Businesses charge a customer every month or year for use of a product or service. Markup is particularly used by mediators like ecommerce marketplaces — Amazon, for example.

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What’s Holding Up Buyers And How To Meet Them Where They Are With Chris Perrine, Vice President of G2 Asia Pacific (Pod 643 + Video)

SaaStr

Should you purchase through a third-party marketplace? Do you need extra services that a Value-Added Reseller can provide? Now, they’re service providers bringing SaaS into their portfolio of products and services to serve their customers better. The VARs of old are no longer — the ones who just implement software.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

The best products, services, and ideas are nothing without a way to turn them into currency, and sellers are a big part of making commerce happen. Cassie spent the first pre-SaaS chapter of her tech career in growth roles in subscription and marketplace businesses (TheLadders.com, GLG). Anita Nielsen. Anne Slough. Beth Sunshine.

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