First-party Data: Benefits, Types, Collection Methods & Use Cases
User Pilot
AUGUST 21, 2024
Case in point: we created a SaaS product metrics benchmark report based on first-party data from 547 companies—go check it out! You can also use a customer data platform like Snowflake Data Marketplace and AWS Data Exchange to gain marketing analytics data (e.g., churn rates, product usage), and general business data (e.g.,
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