Remove AWS Remove Communication Remove SMB
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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

AWS, Twilio, Heroku, etc. Your company can employ pricing to communicate to the market whether your product is a premium, mid-market or low cost alternative. So does Expensify, which decreases the time to file expenses. Cost-based pricing is when startups mark up the product they sell by some margin.

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5 Tips for Successful Upmarket Expansion with Thoropass CRO and Head of Demand Gen

SaaStr

Right now, you may have 3-4-stage sales processes that work for SMB customers. Hopefully, you’ve built a partnership ecosystem for SMB customers, but it’s probably a completely different strategy for what you need to go upmarket for a couple of reasons. Some may surprise you, so keep those communication lines open.

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What’s New at ZoomInfo with CEO Henry Schuck

SaaStr

So to serve both segments at the simultaneously, ZoomInfo has been rolling out a Product-led sales motion, that gives the ability for an SMB customer to sign up directly on their website for a free trial and grow into a paid customer, without ever having to talk to an sales rep or go through a demo process.

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Successes and Setbacks on the Road to $1B with Alessio Artuffo, President and COO at Docebo

SaaStr

Customers range from AWS skills-builder platforms with billions of users to Zoom using it for customers and employees. It’s essential that messaging doesn’t get confused when communicating with these different use cases. They started via SMB and are now serving the Amazons of the world. Let’s dive into it.

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How Top Sales Leaders are Adjusting their Sales Process (Video + Transcript)

SaaStr

Then, we’ll end of the day with me and Stewart Butterfield and obviously Slack is doing well, but Slack also has a massive SMB base and its challenges. For example, we’ve got like Roman from Gorgeous that Sam knows at the end of the day talking about dealing with SMB turns, they did something interesting at Gorgeous.

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5 Effective Things We Did to Move Upmarket and Built Pipeline with Mapistry (Video + Transcript)

SaaStr

Unlike when selling into SMB businesses that kind of can go from a demo, to a conversion, to a close in a matter of days, enterprise sales is a lot more complicated and it’s hard to navigate through. So as Lauren sort of alluded to, we started by focusing on SMB’s. It’s not going to work.

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Need an Expert for Your Next Panel, Presentation, or Podcast? Here Are Over 530 of the Top Female Sales Practitioners

Sales Hacker

Senior Vice President, Sales SMB. Sales Manager, SMB New Business Acquisition. VP, SMB Essentials Sales. Amazon Web Services (AWS). Star2Star Communications, LLC. Zoom Video Communications. Team Lead, North America – Global Marketing Solutions. Laura Mason Hoad. Faiza Hughell. RingCentral. Salesforce.