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1: How Sales and Marketing Have Shifted Since 2020 Expectations and the types of people working in SaaS have shifted over the past few years, and much more in sales, marketing, and customer success. . #1: I can leave my horrible sales job making $240k OTE and be a solopreneur. What does a VP of Marketing do?
And so, she can, and Anthony just finished up basically going from the first sales hire at Gainsight at almost 100 million in revenue and has just retired. So now, you’ll be able to go upstairs and you’ll hear the honest stories, right, of how a marketing leader, the CMO, works with the CCO. I mean, literally.
We’ve all seen AWS and what they’ve done with their platform. Azure has been gaining on them rapidly and is growing a double that rate. ” Not just for expansion in your base, but upsell as well, and more of a new platform, value prop you could take to the market. This is really founder-led sales.
In this post I’m going to share the most important lessons about growing a SaaS business that I learned at Buildium—collectively, these things had an awful lot to do with the company being valued so highly. I was offered a job as Buildium’s first full-time marketing hire, pulling in a cool $38,400 annually. You read that right—two!
If building the infrastructure of a SaaS product seems easy nowadays (with AWS and the myriad of developer APIs available), it was not the case fifteen years ago. Many SaaS companies were “too early” and failed because of the market timing. Infrastructure. The timing aspect is crucial. Integration.
And I remember like AWS was growing really quickly. And at the time there was a big debate of, “Will big companies ever really use AWS?” And today, of course, we have a recruiting team. We have a great recruiting team and they partner with the hiring managers. And so those people need managers.
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