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So to serve both segments at the simultaneously, ZoomInfo has been rolling out a Product-led sales motion, that gives the ability for an SMB customer to sign up directly on their website for a free trial and grow into a paid customer, without ever having to talk to an sales rep or go through a demo process. So, what’s new at ZoomInfo?
Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. We have someone that probably 98 percent of you know virtually or socially in some sense, Dharmesh Shah, founder and CTO of HubSpot. Which brings me to sales and marketing.
Even though HubSpot grew 23% at $2.5B, there was weaker demand and longer sales cycles, and they had to do pilots with CEOs and CIOs. You can see the growth on the platform side with Azure, Google, and AWS and how much it’s accelerating in AI. Maybe if you have the ex-CTO of Github, but that’s still a super speculative bet.
This week on the Sales Hacker podcast, we speak with Chris Degnan , Chief Revenue Officer of Snowflake Computing, one of the fastest growing SaaS platforms in the world. Chris walks us through his habits, his principles, and his system for enterprise sales. How to manage your career to solve for upside.
Subscribe to the Sales Hacker Podcast. Sales enablement is easy: all you have to do is create perfectly targeted content, stay informed on email best practices, drive more engagement quarter over quarter, spend less money, and do all of this with less time. More sales meetings, start creating better sequences faster, go to go.regie.io
I just came out of Stripe, I just came out of Datadog, I came out of Fastly, I’m an engineer, I love the guy that was the CTO of Fastly who [inaudible 00:08:34] making it up. Just like a whole bunch of people said, “I’ll never hire remote.” And all of a sudden they’re like, “I guess, I could hire remote.”
One of the things that you and I talk about a lot is hiring for skill and impact over proximity, right? I need like sales, procurement, collaboration. Jason Lemkin: Box Shield has a rule-based hire, I can pick rules. And then obviously, I think there’ll be more remote hiring in this environment. Jason Lemkin: Yeah.
If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. Today, a lot of the PLG SaaS tools require sales motion upfront because nobody understands those tools. Those types of tools actually require work in the initial days of the sales motion. That’s the success.
Yousuf Khan: Well, the CIO is fundamentally owning the business technology function of the company. And by business technology function I want to define that because sometimes there’s a overlap with the CTO from an engineering side. My advice is hire earlier rather than later. Does that really make a difference?
How does Paul think about driving really effective change management? When engaging with bottoms up sales models, where does Paul identify the tipping points of going from bottoms up to top down? * Is there hiring decisions? Paul Rosania: So let’s imagine I went to you as a CTO. Is it product decisions?
At SaaStr Annual we had a great session with HubSpot Founder & CTO, Dharmesh Shah, and their Chief People Officer, Katie Burke, on building happier employees. So, I’m ChiefTechnologyOfficer, and years ago I was volunteered by my co-founder to work on culture.
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