AWS Customer Lifetime Value DevOps as a Service 
Baremetrics
FEBRUARY 19, 2018
You’ll need this to calculate your Gross Margin , which further enables you to calculate Customer Lifetime Value and other key SaaS metrics. This is where you record all of the costs that go to providing your service, such as hosting and customer support payroll. in this case Software & Tools?—?Engineering.
Baremetrics
DECEMBER 7, 2023
The gist of it is that Cost of Revenue includes costs that go into providing your Software as a Service. You’ll need Cost of Revenue to calculate your Gross Margin, which in turn you need to calculate Customer Lifetime Value (LTV), Customer Acquisition Cost (CAC) Payback Time and to understand your company’s unit economics in general.
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