A Founder’s Guide to Building and Scaling Marketing Channels: Lessons from Datadog’s CMO and First Marketing Hire
SaaStr
MARCH 16, 2025
.” – Alex Rosenblatt The Channel-First Approach That Actually Works Instead of the everything-at-once approach, Rosenblatt advocates for a methodical, data-driven methodology: 1. At Datadog, their first focus was sponsored trade shows – specifically targeting the AWS ecosystem.
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