SaaStr

DECEMBER 27, 2023

For context, Docebo is a learning management platform addressing the needs of corporations that train an audience internally and externally. Customers range from AWS skills-builder platforms with billions of users to Zoom using it for customers and employees. The reality is data will never be perfect. Let’s dive into it.

Sales Hiring 282

Sales Hiring Scale SMB Outsourced Development 282

SaaStr

DECEMBER 20, 2023

So to serve both segments at the simultaneously, ZoomInfo has been rolling out a Product-led sales motion, that gives the ability for an SMB customer to sign up directly on their website for a free trial and grow into a paid customer, without ever having to talk to an sales rep or go through a demo process. So, what’s new at ZoomInfo?

New CTO 316

New CTO Scale Sales Hiring CTO Hire 316

SaaStr

AUGUST 8, 2023

The Accounting Team Responsibilities: Financial recording and reporting Compliance, Audits Accounts Payable/Accounts Receivable Tax, Treasury Your accounting team makes sure every financial transaction is recorded correctly and categorized. They will also take charge during an audit if the situation arises.

Scale 239

Scale Finance Outsourcing Services Sales Recruiting 239

Clouded Judgement

JUNE 19, 2024

In this post, I’ll take a data-driven approach in evaluating the overall group’s performance, and highlight individual standouts along the way. It’s worth pointing out that Azure is a bit above the long term trendline, while AWS is still below (but accelerating up). Let’s get into some high level data.

Cloud 318

Cloud GCP(Google Cloud Platform) Software Azure 318

SaaStr

SEPTEMBER 28, 2023

But developers notoriously don’t want to talk to anyone ever, and they’ll still spend six figures and beyond without ever talking to sales. Head of Sales: They don’t understand what SAML means and don’t plan to learn it. 50% of SaaS sales are outside of North America. Some are the same in terms of ease of use.

Enterprise readiness 289

Enterprise readiness Payment Solutions Enterprise Payments 289

SaaStr

FEBRUARY 22, 2023

How many sales reps, how much marketing spend, how many engineers will you really need? Worth hiring a sales team, raising some venture capital (even a modest amount). Build it for you : How will you get your customers? And what mix? What will your ACV really be? How can that scale over time? What will it really, truly cost?

Scale 284

Scale Sales Hiring Venture Capital AWS 284

SaaStr

MAY 31, 2023

AWS is seeing this, and so is Snowflake. Also you can see sales & marketing headcount is basically flat, while hiring is almost all in engineering / R&D. They see the data in real time in terms of usage. So when CFOs and others tighten budgets, they’ll also try to buy less Snowflake. Not none, just less.

Headcount 246

Headcount Scale Sales Hiring AWS 246

SaaStr

MARCH 22, 2023

Ed Lenta, the SVP and GM of Databricks, had the rare opportunity of scaling three hypergrowth companies — VMware, AWS, and Databricks. Customers’ data architectures today are an incredible mess with massive amounts of legacy. If you have enterprises and startups, they’ll likely want a completely different sales motion.

Scale 262

Scale Scaling AWS Sales Hiring 262

Intercom, Inc.

AUGUST 30, 2022

With the right integrations, you can automate workflows, share data between tools to keep things up to date, and create clearer, more efficient processes. Your first few hires are so influential in the success of your company. For small startups, hiring internationally can be intimidating. AWS – Cloud computing.

Scale 163

Scale Payment Services Startup AWS 163

SaaStr

MARCH 31, 2022

So for the audience, cloud giants are turbocharging startup sales, and the predominant reason for this is because they’re fundamentally changing IT budgets at the customers that we’re all selling to. And it’s one of the three large cloud vendors that we all know: Microsoft, AWS, and Google. Jabari Norton. Crowdstrike.

Scale 262

Scale Marketplace as a Service Cloud SaaS Payments 262

Intercom, Inc.

FEBRUARY 26, 2018

I’m referring to the full spectrum of business execution, from product management to design to engineering to marketing to sales to support and all the other functions needed to scale a business. About 18 months ago, our primary user data store was running out of capacity and starting to creak. Google, Microsoft, Apple).

Outsourcing Services 224

Outsourcing Services Software Review Software Outsourced Development 224

Baremetrics

OCTOBER 31, 2021

When you first get started, effectively any hosting setup will do the trick: your application is small, you have relatively few customers, and perhaps (depending on your sales process) expectations around performance and reliability are a bit lower during the beta phase. Over time all of that changes. Brace for transition period costs.

AWS 115

AWS DevOps as a Service Underperforming Technical Team Development Team Review 115

SaaStr

SEPTEMBER 13, 2020

We’ve all seen AWS and what they’ve done with their platform. They started in the point of sale market, and then as the company scaled, they rolled out new value props and modules for payroll, or Toast capital, or ways to manage your employee base. This is really founder-led sales. It is staggering.

Sales Hiring 233

Sales Hiring Scale Payments Cloud 233

Sales Hacker

DECEMBER 3, 2019

Data-driven marketers aren’t playing to win a hand or two. And as more companies mature from making impulsive decisions based on data in spreadsheets to making data-driven decisions based on statistics collected through automation, more marketers are minimizing risk to play their cards by the numbers. Data Talks, Instincts Walk.

Sales Enablement 110

Sales Enablement Artificial Intelligence Branding Sales Hiring 110

Sales Hacker

MARCH 10, 2020

This week on the Sales Hacker podcast, we speak with Nicole Wojno Smith , the VP of Marketing at Tackle.io. Subscribe to the Sales Hacker Podcast. Welcome to the Sales Hacker Podcast. Nicole is the VP of Marketing at Tackle.io, a company that helps ISVs sell their software through the cloud marketplaces. We’re on iTunes.

Sales Hiring 84

Sales Hiring Scale Marketing AWS 84

How To Buy Saas

MAY 21, 2025

In the fast-paced hiring landscape of 2025, an Applicant Tracking System (ATS) has become an essential tool for companies of all sizes and sectors. Importantly, ATS platforms have evolved with AI-driven features , diversity and bias reduction tools , and deep analytics to meet todays hiring challenges.

Systems Review 52

Systems Review Sales Recruiting Sales Hiring Technical Review 52

SaaStr

JUNE 25, 2019

Now, I have some background with luck because in between some long stints with other companies, seven years at Eventbrite and 15 years at Ticketmaster before, I spent five years of my life playing poker for a living and learned an awful lot about luck and positive outcomes as well. 18 hires a year I had to make in San Francisco.

Engineering 184

Engineering Part-Time VPE Sales Hiring Scale 184

Sales Hacker

JUNE 1, 2020

Publicly-traded, PLG businesses grow faster than their peers and are less reliant on expensive sales and marketing investments to fuel their growth. With PLGs massive growth, many wonder if PLG and self-service solutions will replace Sales. Sales Isn’t Going Anywhere. Sales still makes up 25% of their headcount on average.

Sales Hiring 94

Sales Hiring Scale Headcount Sales 94

Clouded Judgement

APRIL 11, 2024

In this post, I’ll take a data-driven approach in evaluating the overall group’s performance, and highlight individual standouts along the way. One of my favorite data sets from the quarter was one my colleague Thomas pulled together. This is the data point shown for Q4 ‘23. this quarter.

Cloud 184

Cloud Software Azure AWS 184

Sales Hacker

AUGUST 7, 2020

A recent study analyzed data from thousands of events over a five year period and found that approximately 70% of professional event speakers are male. Fortunately, more organizers than ever before are consciously seeking out female sales experts for panels, presentations, and podcasts. Sales Development. Sales Growth.

VP of Engineering 131

VP of Engineering Sales Recruiting Sales Hiring Payment Services 131

SaaStr

JUNE 1, 2021

One is, lots of folks that have been through the startup cycle, you have this extrapolation from a single data point problem, which is, “OK, we have this story. We’re like, “This is actually good, because we’re getting this data, and we’re going to charge monthly.” A couple of quick notes of warning.

Part-Time VPE 296

Part-Time VPE Technical Cofounder CTO Hire New CTO 296

Clouded Judgement

MARCH 31, 2023

The majority of COGS (revenue less COGS = gross profit) fall in hosting costs (ie AWS), and some customer support. They have massive distribution (installed customers + sales teams), and margin to play around with. Companies could end up hiring less SDRs but booking more sales demos. What do I mean by this?

Cloud 130

Cloud Sales Hiring AI Headcount 130

SaaStr

JUNE 26, 2024

Even though HubSpot grew 23% at $2.5B, there was weaker demand and longer sales cycles, and they had to do pilots with CEOs and CIOs. You can see the growth on the platform side with Azure, Google, and AWS and how much it’s accelerating in AI. Salesforce is pushing toward 40% margins, but where will you invest if you can’t hire anyone?

CTO Hire 147

CTO Hire AI Venture Capital Sales Hiring 147

SaaStr

JUNE 3, 2020

And G2 Gives, we partner with philanthropies, we partner with some of our customers like AWS and Google Cloud, who can then make donations for every review, to thank their customers. On the left, you can see data on small and midsize companies, how much software are they buying? They can make donations for those charities.

Software Review 255

Software Review Scale Technical Review SaaS 255

SaaStr

OCTOBER 15, 2019

Lots of us fantasize about moving upmarket, but are unsure of how to get started, is it just a matter of hiring a team of SDRs and getting them to hit the phones? Oops… Today we’ll be covering the five tips and here they are right here, from handling buyer expectations to navigating the complex sale. Thanks Allie.

Underperforming Technical Team 221

Underperforming Technical Team Sales Hiring SMB Enterprise 221

Outseta

JANUARY 20, 2020

In this post I’m going to share the most important lessons about growing a SaaS business that I learned at Buildium—collectively, these things had an awful lot to do with the company being valued so highly. I was offered a job as Buildium’s first full-time marketing hire, pulling in a cool $38,400 annually.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

Sales Hacker

OCTOBER 8, 2018

This week on the Sales Hacker podcast, we speak with Chris Degnan , Chief Revenue Officer of Snowflake Computing, one of the fastest growing SaaS platforms in the world. Chris walks us through his habits, his principles, and his system for enterprise sales. How to manage your career to solve for upside. What You’ll Learn.

Scale 80

Scale Sales Hiring Sales Recruiting CTO Hire 80

Kellblog

AUGUST 19, 2022

As someone who’s recruited candiates, been recruited as a candidate, and even once hired via a backdoor search, let me say that I don’t like them. Think: I have this great opportunity with a high-growth data workbench company — but I can’t tell you who it is. Hire an interim, but slow starting your search.

Sales Recruiting 101

Sales Recruiting Sales Hiring AWS Company Culture 101

Sales Hacker

SEPTEMBER 29, 2020

Subscribe to the Sales Hacker Podcast. Sales enablement is easy: all you have to do is create perfectly targeted content, stay informed on email best practices, drive more engagement quarter over quarter, spend less money, and do all of this with less time. More sales meetings, start creating better sequences faster, go to go.regie.io

Scale 119

Scale CTO Hire CTO Coach Scaling 119

SaaStr

OCTOBER 31, 2019

It was around that time about 12 years ago that Jeff Bezos launched AWS, and some of you may remember that, when he did this, Wall Street analysts were looking at him and saying, “Why would you take what’s already a very unprofitable business and drive it further into the red by investing in this AWS initiative?”

Cloud 111

Cloud Scale AWS Machine Learning 111

Intercom, Inc.

AUGUST 1, 2019

We’ve done that with a number of software vendors, probably most notably AWS, because AWS is just so expensive that they’re able to offer a pretty big discount to our customers. You have a marketing analytics person, a data person, someone who’s somewhat technical and can work to basically parse the data.

Strategy 36

Strategy Payment Methods Payment Services Startup 36

SaaStr

NOVEMBER 13, 2020

I think you always want to put a little bit of context around them and then they’ll probably give you some actual data, as opposed to just looking at headline numbers. For us, the thing that’s always mattered has been: How much money is each investing partner managing? Sunil Dhaliwal: Yeah. million, call it 50.

Sales Recruiting 219

Sales Recruiting Development Team Review Technical Review Sales Hiring 219

SaaStr

SEPTEMBER 12, 2019

They told us they would do tons of all this pricing stuff and help us with hiring and introduce us to customers, and all of these things. Your sales team becomes more efficient, your customer success team becomes efficient, your customers like you more. Atlassian famously does not have a sales team. There’s no UX engineer.

Investment 111

Investment Underperforming Technical Team Sales Hiring Software Review 111

Stax

APRIL 17, 2025

AWS, Microsoft, Salesforce) to integrate, co-market, and grow together. Think: cloud platforms and operating systems like Microsoft, Amazon Web Services (AWS), the Salesforce ecosystem, or a payment platform. Software vendors recommend a platform to their customers (or vice versa), and earn revenue for each successful referral or sale.

Merchant Services 88

Merchant Services Payment Solutions Payment Services Payments 88

Point Nine Land

JANUARY 30, 2019

If building the infrastructure of a SaaS product seems easy nowadays (with AWS and the myriad of developer APIs available), it was not the case fifteen years ago. Providing a “cloud based” service was really challenging in terms of infrastructure, and the first SaaS startups had to hire large engineering teams dedicated to this aspect only.

AI Search 70

AI Search AI B2B Software 70

Outseta

MAY 8, 2020

Best of all, the types of smart people that you run into in tech run the gamut from highly technical software engineers, to massively creative designers and marketers, to analytical data wizzes and finance experts. There’s an awful lot of nuance here and the devil is in the details. The lack of self awareness is real.

Part-Time VPE 102

Part-Time VPE Fractional VPE Sales Hiring Underperforming Technical Team 102

User Pilot

APRIL 29, 2024

Service providers like Amazon Web Services (AWS), Google Cloud Platform, and Microsoft Azure offer server hosting and load-balancing services. Service providers like Amazon Web Services (AWS), Google Cloud Platform (GCP), and Microsoft Azure offer infrastructure services that support backend development. Data storage solutions.

Azure 52

Azure GCP(Google Cloud Platform) AWS Construction 52