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A Founder’s Guide to Building and Scaling Marketing Channels: Lessons from Datadog’s CMO and First Marketing Hire

SaaStr

At Datadog, their first focus was sponsored trade shows – specifically targeting the AWS ecosystem. Scaling Success: The Datadog Re:Invent Story Datadog’s experience with AWS Re:Invent demonstrates this approach perfectly. Choose One Channel and Go Deep Pick a single marketing channel that aligns with your target audience.

Scale 245
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Search at Intercom: Building our Elasticsearch cloud on AWS

Intercom, Inc.

For this reason, we chose to run exclusively on AWS and wherever possible, we make use of battle-tested AWS services, be it RDS Aurora for our relational databases, the Simple Queue Service (SQS) for our async workers or ElastiCache for our caching layer. SSM executes the commands using an on-instance daemon agent called AWS SSM Agent.

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How Amazon Web Services (AWS) Achieved an $11.5B Run Rate by Working Backwards

Hitenism

In 2006, after Amazon Web Services (AWS) helped pioneer what we now call the cloud, product development changed forever. Today, one-third of daily internet users visit websites built on top of AWS. AWS is now an $11.5B Working backwards isn’t a silver bullet that guarantees you success on the scale of AWS.

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Clouded Judgement 2.7.25 - "Group + Triage" AI Systems

Clouded Judgement

They each have some of the largest cloud businesses in the world in AWS, Azure and Google Cloud respectively. Cloud Giants Report Q4 ‘24 We now have the quarterly reports from Amazon, Microsoft and Google. Overall, there was weakness across the board. Not the best start to cloud software earnings season!

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The 9 best tools for your early-stage startup tech stack

Intercom, Inc.

AWS – Cloud computing. Many of the biggest and best companies in the world use AWS – and many of them were once startups using AWS, too. For startups in particular, AWS Activate provides architecture guidance and expert support to help you accelerate your growth. Segment – Customer data platform. Apply now.

Scale 163
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Ensuring Intercom’s business continuity during uncertain times

Intercom, Inc.

All of Intercom’s production infrastructure is provided as a service to Intercom by Amazon Web Services (AWS). AWS is the leading cloud provider in the industry, and we leverage their portfolio of globally redundant services to ensure Intercom runs reliably. Please know we want to hear from you and are here to help you.

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Intercom’s Rich Archbold on how to run less software

Intercom, Inc.

I started at Amazon before they had Amazon Web Services (AWS) so I was lucky enough to see AWS born out of the guts of all of the great operations work done for the amazon.com retail website. You can think of them beginning from very base infrastructural technologies, and in our case we’re betting exclusively on AWS as a cloud vendor.