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A Founder’s Guide to Building and Scaling Marketing Channels: Lessons from Datadog’s CMO and First Marketing Hire

SaaStr

Marketing leaders face crushing expectations from all sides: Management wants leads Sales needs collateral Product needs launches The team wants career growth The instinct is to spread your resources across everything: blogging, analyst relations, PR, events, SEO, paid search, content marketing, and more.

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Should You Really Be Sending SDRs to “Man” Your Booths at Events?

SaaStr

Now if events are a sales function budgeted by marketing, then at first this seems to make sense. Sometimes we forget why expensive, time-consuming booths at top industry events still work, even today. It’s fairly simple: a subset of the best in every industry attend the top one or two events in that industry each year.

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The Official Guide to SaaStr Annual 2023 Parties and Side Events!!

SaaStr

Greenhouse has a great co-hosted after-party event with HiBob around WorkTech on September 6 at 7 pm PT here: [link] Mission Cloud and AWS are hosting a happy hour at the Paul Martin’s just near the campus. The post The Official Guide to SaaStr Annual 2023 Parties and Side Events!! Sign up here. Much more coming!

AWS 246
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Why Booths Work at Top Industry Events. But You Have to Put In The Effort.

SaaStr

We’ve closed over $50,000,000 of sponsorships to SaaStr events but it took me a while to totally understand why they perform — and when they perform. And a lot of folks who have been doing this a while will talk about how, for example, they now just do side events at Dreamforce, rather than participate in the event itself.

AWS 264
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Top SaaStr Content for the Week: VMware, AWS and Databricks, GUIDEcx’s Co-Founder and VP of Sales, Workshop Wednesday, sessions from SaaStr APAC and more!

SaaStr

SaaStr 644: Lessons Learned in Scaling Early-Stage to Hyper-Growth Companies: From VMware, AWS and Databricks with Databricks SVP and GM Ed Lenta  2. SaaStr 645: Why GUIDEcx is Betting Big on In-Person Events with SaaStr Head of Partnerships Poya Osgouei and GUIDEcx Co-Founder and VP of Sales Todd White   3.

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Session Registration Open for SaaStr Build 2022: Sign Up to Hear HubSpot’s GM, Amplitude’s CEO, AWS’ Head of Customer Success and CircleCI’s CEO

SaaStr

Our first digital mega event of the year is here! Why Customer Success and Product Should be Best Friends: Lessons Learned with AWS’ Head of Customer Success Harini Gokul. SaaStr Build will be LIVE on Wednesday, March 16th, and will focus on how to build better, strong faster products to $100M and beyond. CEO Segment.

AWS 246
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From $1M to $3B ARR: Databricks CRO Ron Gabrisko on Scaling a Revenue Rocket Ship

SaaStr

Because thats how their customerswho were used to AWS, Azure, and GCP pricingexpected to buy. Encouraging customers to share success stories at events. Create environmentswhether through events, forums, or Slack communitieswhere customers sell for you. Rons advice: Your best sales tool is a happy customer talking to a prospect.

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