SaaStr

FEBRUARY 7, 2025

Because thats how their customerswho were used to AWS, Azure, and GCP pricingexpected to buy. Encouraging customers to share success stories at events. Create environmentswhether through events, forums, or Slack communitieswhere customers sell for you. Rons advice: Your best sales tool is a happy customer talking to a prospect.

Scale 176

Scale Sales Hiring Scaling Revenue 176

SaaStr

DECEMBER 7, 2020

3. “Atlassian and AWS Say: Maybe Worry a Little Bit. Atlassian and AWS, two of the greats, may hold a clue: Atlassian and AWS Say: “Maybe Worry a Little Bit” 4. “A Framework For Your First SaaS Sales Comp Plan” A SaaStr Classic, still going strong in 2020. More on that soon!

Venture Capital 335

Venture Capital Sales Hiring AWS Cloud 335

Chargify

AUGUST 17, 2020

Until recently, only industry titans like Microsoft, Amazon, and Google could successfully and effectively harness continuous, real-time data use statistics to fuel events-based billing models. The latter, of course, was pioneered by Amazon, which launched the billing model based on user events in 2006. How AWS Does It.

AWS 98

AWS Payment Services SaaS Payments Payments 98

SaaStr

FEBRUARY 2, 2023

At SaaStr, our partners are an integral part of our events. In February 2023, we’re heading to Singapore for our first APAC event and we wanted to give a special shout-out to some of the companies that will be there with us! We’ll see 1,000+ of the best SaaS founders, execs, and VCs February 22-23 at SaaStr APAC 2023 !

Cloud spend optimization 260

Cloud spend optimization AWS Scale compliance 260

Tom Tunguz

FEBRUARY 26, 2025

AWS, Twilio, Heroku, etc. For example, the software might have a base platform fee of $25,000 because it includes the first 150k events for free. Each marginal event costs $0.15. So does Expensify, which decreases the time to file expenses. Cost-based pricing is when startups mark up the product they sell by some margin.

SaaS Payments 273

SaaS Payments Pricing Strategy Scale 273

Tom Tunguz

JUNE 30, 2020

Prior to HashiCorp Adam was the Head of Worldwide Developer Marketing at AWS and held senior positions at Pivotal, VMware, and SpringSource. This office hours will be a virtual event. On Wednesday, July 15th at 10 AM PT, Redpoint Office Hours will welcome Adam FitzGerald, the VP of Developer Relations at HashiCorp.

Development 306

Development Scale AWS Scaling 306

SaaStr

APRIL 24, 2021

First, Snowflake rolls its large customers into fixed comittments (as does AWS and many others), and bills them in advance. Close enough, in any event. That ends up acting a lot like a traditional SaaS software contract at a practical level. And second, it blends together to a stunning 162% NRR. Call it ARR.

Merchant Services 360

Merchant Services SaaS Payments Payment Solutions Payment Services 360

Intercom, Inc.

JANUARY 12, 2021

This post is an adaptation of a talk I recently gave at the Amazon Web Services (AWS) community day event in Dublin about the technical strategies I’ve experienced that don’t work and the ones that have helped us to grow and scale at Intercom. At Intercom, we’ve found success running Lambda as glue code between AWS services.

Technical Review 269

Technical Review Scale multi-cloud Kubernetes Scaling 269

SaaStr

JANUARY 20, 2023

The full agenda has just launched for SaaStr APAC 2023!

AWS 293

AWS Cloud Trends Startup 293

SaaStr

FEBRUARY 21, 2024

AWS can’t support 20 partners equally. When partnering with big folks like Drata does with AWS, you have to bring business to them. Drata was one of three companies mentioned on stage by AWS’ Head of Partnerships because they did the most transactions on the marketplace than any other company. Otherwise, it falls apart.

AWS 279

AWS Scale Sales Hiring Marketing 279

SaaStr

APRIL 2, 2023

SaaStr 645: Why GUIDEcx is Betting Big on In-Person Events with SaaStr Head of Partnerships Poya Osgouei and GUIDEcx Co-Founder and VP of Sales Todd White   3. SaaStr 644: Lessons Learned in Scaling Early-Stage to Hyper-Growth Companies: From VMware, AWS and Databricks with Databricks SVP and GM Ed Lenta  4.

Scale 246

Scale AWS Scaling Enterprise 246

Tom Tunguz

SEPTEMBER 14, 2021

Head of developer relations at Temporal , Shawn has worked on React and serverless JavaScript at Two Sigma, Netlify and AWS. This event will be interactive. To answer that question, Redpoint Office Hours welcomes Shawn Wang , on Wednesday, September 22nd at 9:00 AM PT. Your north star for measuring the strength of your DevRel efforts.

Outsourced Development 269

Outsourced Development Development Scaling AWS 269

SaaStr

AUGUST 16, 2022

Even if you start small, with just a half-day event and 20-30 customers. They are just mini-events. Top Industry Events. But third-party events like AWS, Dreamforce, SaaStr, Shoptalk? Of course Big Industry Events, or folks wouldn’t sponsor them. But I was wrong. It’s always worth it.

Scale 331

Scale Sales Hiring Marketing SaaS 331

SaaStr

NOVEMBER 3, 2022

SaaStr events couldn’t happen without our partners, and we wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2023. Secureframe allows companies to get compliant within weeks, rather than months and monitors 100+ services, including AWS, GCP, and Azure.

Payments 261

Payments Payment Services GCP(Google Cloud Platform) Payment Solutions 261

Intercom, Inc.

OCTOBER 25, 2021

This year’s event will be especially significant, as thousands of people from across the industry gather in person after so long in remote-working isolation. We won’t have a booth this time, but lots of our team members will be attending the event. We can’t wait to see old friends and make new ones.

AWS 198

AWS Scale Innovation Startup 198

SaaStr

DECEMBER 12, 2022

The way this public company did it was — awful. #3. In any event, three suggestions to the founders, the VPs of Sales and Success, the CROs, and more out there. . Where was the notice? The 30-day grace period? Even a basic heads-up? I’m sure this team was under pressure this quarter to find revenue.

Customer Success 324

Customer Success AWS Systems Review Software Review 324

SaaStr

OCTOBER 13, 2022

At SaaStr, our partners are an integral part of our events. Secureframe allows companies to get compliant within weeks, rather than months and monitors 100+ services, including AWS, GCP, and Azure. We’ll see 2,500+ of the best SaaS founders, execs, and VCs June 6-7 at 2022 SaaStr Europa ! Grab tickets here. .

GCP(Google Cloud Platform) 257

GCP(Google Cloud Platform) Azure AWS Enterprise readiness 257

SaaStr

OCTOBER 6, 2022

SaaStr events couldn’t happen without our partners, and we wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2023. The platform automates the provisioning of your application to the cloud (AWS, GCP, Azure), integrating cloud ops, DevOps, and security/compliance with 24×7 monitoring and support.

GCP(Google Cloud Platform) 246

GCP(Google Cloud Platform) Azure AWS Enterprise readiness 246

SaaStr

APRIL 21, 2023

Tip #2: Attend Top Industry Events Is it worth dropping a load of cash to attend the top industry events? You can run your own conference, but third-party events like AWS, Dreamforce, SaaStr, and others allow you to get 40% of your pipe from their ability to draw in the best in the industry. It’s too much.

Outsourcing Services 259

Outsourcing Services Scale Outsourced Development Marketing 259

SaaStr

MAY 31, 2024

He had a friend help him hire an email marketer to send ticket emails to the events. Up until 2020, the wave of passion for events and content was so strong that all he could do was ride the wave with no strategy. Outbound drip marketing, content marketing, webinars, events. It changes over time,” Jason shares.

Sales Hiring 302

Sales Hiring Sales Recruiting Marketing Scale 302

Tom Tunguz

JANUARY 14, 2021

This time, the conference will build on the foundation from last year’s event. Mai-Lan Tomsen Bukovec, Global Vice President for AWS Storage will deliver one of the keynotes. Cloud Data Lakes are the future of large scale data analysis , and the more than 5000 registrants to the first conference substantiate this massive wave.

VP of Engineering 203

VP of Engineering Cloud Data AWS 203

Intercom, Inc.

FEBRUARY 15, 2019

Each update for a user is captured in a DynamoDB Stream event. When we receive a DynamoDB Stream event for a table activity, we store the update that happened to the user. In response to each event, a lambda function is triggered, where we do the processing. Building our User History Tool. Automating repetitive tasks.

AWS 171

AWS Technology Engineering Customer Support 171

SaaStr

MAY 29, 2019

Our events team is hard at work to make sure we can accommodate more attendees, without it feeling over-crowded. Amazon Web Services (AWS). With more than 2,500 teams already signed up to join us 12-13 June, SaaStr Europa is officially SOLD OUT. ??. Backstage Capital. Bessemer Venture Partners. Cisco Investments. Cloudflare.

AWS 175

AWS Investment SaaS 175

IT World

MARCH 17, 2023

The chatbot’s integration will allow enterprise users to get notifications about events such as security risks and the status of system health from within Teams, and also let them run command line interface commands to run notebooks to address issues.

AWS 110

AWS Enterprise 110

FastSpring

NOVEMBER 9, 2023

It is the largest in-person event in the country—2,000+ attendees, 800+ companies, and 100+ speakers—along with features such as Betakit Keynote Stage, AWS Pitchfest, Workspaces Tradeshow. You’ll get access to events such as Craft Beer Mingler, “Food For Thought”, End of Day Socializer and more!

Merchant Services 158

Merchant Services SaaS Payments Payment Methods Payment Services 158

SaaStr

JULY 1, 2024

What events do they go to? When you go upmarket, they’ll likely want you to integrate with some legacy technology, like MS Dynamics or AWS. It might look different from the smaller companies you’ve been selling to day after day. Start to figure out messaging and where to put it. Where do these groups of people hang out?

Sales Hiring 300

Sales Hiring Scale SMB compliance 300

FastSpring

FEBRUARY 22, 2024

Ready to join the game industry’s premier professional event? Join us at the Moscone Center in San Francisco from March 18-22nd, for an extraordinary event dedicated to continually defining market innovations and providing insight into the future of games. If so, join FastSpring at Game Developers Conference 2024 at Booth S1931!

Merchant Services 158

Merchant Services Development Payment Services SaaS Payments 158

SaaStr

JULY 1, 2020

Then, that’s all we’re going to do today, but we’ll have two more virtual events at least. Thanks for putting on the event. What we did was we looked at, again we had a couple weeks of data and we knew which verticals were being disproportionately impacted by this event. Sam Blond: Well, I’ll jump in.

Merchant Services 259

Merchant Services Scale Sales Recruiting Sales 259

Intercom, Inc.

DECEMBER 31, 2019

As we cross the threshold from one decade to another, it’s natural to look back at the previous 10 years and try to make sense of events. Viewed this way, it might seem like the 2010s were less eventful than the 2000s – after all, the tech giants of today are largely the same as a decade ago. The decade ahead.

Payment Solutions 259

Payment Solutions Payment Methods Software SaaS Payments 259

Chart Mogul

JANUARY 28, 2022

A few months ago, we retired our last pieces of infrastructure on DigitalOcean, marking our migration to AWS as complete. Our journey was not your regular AWS migration as it involved moving our infrastructure from classic VMs to containers orchestrated by Kubernetes. Ultimately, we decided to go with AWS. Team expertise.

K8S orchestration (Kubernetes) 52

K8S orchestration (Kubernetes) AWS EKS (Elastic Kubernetes Service) GCP(Google Cloud Platform) 52

SaaStr

MAY 14, 2019

Mikkel : Well again, the public cloud, AWS, was the dominant leader. We are seeing platform shifts from how they traditionally run their infrastructure and services and business to seeing them run that stuff on AWS. Obviously that’s not really so relevant today. What kind of role do you think the rise of the public has paid?

Cloud 242

Cloud Sales Recruiting Scale AWS 242

SaaStr

SEPTEMBER 21, 2019

The Cloud has grown 700% since the first Annual, if we use AWS as a proxy. ever SaaStrAnnual , March 10-12 in San Jose / SF Bay Area. So much has changed. We’ve added 200+ SaaS unicorns and 30+ IPOs. For 2020 Annual, we’ll have: 20,000 attendees (our goal. we will at least come close). 5,000 mentoring sessions and 1-on-1s.

Scale 209

Scale AWS Cloud Education 209

IT World

AUGUST 27, 2019

VMware used its VMworld customer event here to expand its cloud role to Dell/EMC and broadened its role with Amazon Web Services (AWS). RELATED: How Notre Dame is going all in with Amazon’s cloud.

AWS 61

AWS Cloud Azure CTO 61

The Angel VC

FEBRUARY 20, 2016

As I wrote in my post about the rising table stakes in SaaS , today an abundance of knowledge about any imaginable SaaS topic is readily available online and events like the fantastic SaaStr conference last week allow founders to learn from people who’ve done it before.

Scale 192

Scale Scaling SaaS AWS 192

Sales Hacker

JANUARY 30, 2024

Previously, Amit led marketing efforts at startups like Tact AI (1st AI Assistant for Sales backed by AWS, Microsoft, and Salesforce), HP Inc (next-gen computing) and Spire AI (Human Capital SaaS). Using events as a way to engage with customers and drive conversations. 23:09) Strategies for hacking events to drive conversations. (27:49)

AWS 111

AWS AI Advertising Finance 111

CloudGeometry

MARCH 3, 2022

Billing events and unit metrics The variable cost model of cloud platforms has forever changed how compute resources are bought and paid for and consumed. When thinking about billing events, the challenge is to construct a set of value events that provides your customers a choice of price points.

Well Architected Framework 130

Well Architected Framework VPCs (Virtual Private Cloud) SaaS Cloud 130

CloudGeometry

FEBRUARY 7, 2022

The AWS Well-Architected Framework is one such approach that helps adopt architectural best practices (whether or not you run on AWS) and adapt continuously. Another essential benefit of identity in a tenant context is that it aids in capturing and analyzing events from logs & metrics.

Well Architected Framework 130

Well Architected Framework SaaS AWS Construction 130