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Now if events are a sales function budgeted by marketing, then at first this seems to make sense. Sometimes we forget why expensive, time-consuming booths at top industry events still work, even today. It’s fairly simple: a subset of the best in every industry attend the top one or two events in that industry each year.
Our first digital mega event of the year is here! Why Customer Success and Product Should be Best Friends: Lessons Learned with AWS’ Head of Customer Success Harini Gokul. SaaStr Build will be LIVE on Wednesday, March 16th, and will focus on how to build better, strong faster products to $100M and beyond. CEO Segment.
Greenhouse has a great co-hosted after-party event with HiBob around WorkTech on September 6 at 7 pm PT here: [link] Mission Cloud and AWS are hosting a happy hour at the Paul Martin’s just near the campus. The post The Official Guide to SaaStr Annual 2023 Parties and Side Events!! Sign up here. Much more coming!
We’ve closed over $50,000,000 of sponsorships to SaaStr events but it took me a while to totally understand why they perform — and when they perform. And a lot of folks who have been doing this a while will talk about how, for example, they now just do side events at Dreamforce, rather than participate in the event itself.
3. “Atlassian and AWS Say: Maybe Worry a Little Bit. Atlassian and AWS, two of the greats, may hold a clue: Atlassian and AWS Say: “Maybe Worry a Little Bit” 4. “A Framework For Your First SaaS Sales Comp Plan” A SaaStr Classic, still going strong in 2020. More on that soon!
Until recently, only industry titans like Microsoft, Amazon, and Google could successfully and effectively harness continuous, real-time data use statistics to fuel events-based billing models. The latter, of course, was pioneered by Amazon, which launched the billing model based on user events in 2006. How AWS Does It.
SaaStr 644: Lessons Learned in Scaling Early-Stage to Hyper-Growth Companies: From VMware, AWS and Databricks with Databricks SVP and GM Ed Lenta 2. SaaStr 645: Why GUIDEcx is Betting Big on In-Person Events with SaaStr Head of Partnerships Poya Osgouei and GUIDEcx Co-Founder and VP of Sales Todd White 3.
Prior to HashiCorp Adam was the Head of Worldwide Developer Marketing at AWS and held senior positions at Pivotal, VMware, and SpringSource. This office hours will be a virtual event. On Wednesday, July 15th at 10 AM PT, Redpoint Office Hours will welcome Adam FitzGerald, the VP of Developer Relations at HashiCorp.
First, Snowflake rolls its large customers into fixed comittments (as does AWS and many others), and bills them in advance. Close enough, in any event. That ends up acting a lot like a traditional SaaS software contract at a practical level. And second, it blends together to a stunning 162% NRR. Call it ARR.
This post is an adaptation of a talk I recently gave at the Amazon Web Services (AWS) community day event in Dublin about the technical strategies I’ve experienced that don’t work and the ones that have helped us to grow and scale at Intercom. At Intercom, we’ve found success running Lambda as glue code between AWS services.
At SaaStr, our partners are an integral part of our events. In February 2023, we’re heading to Singapore for our first APAC event and we wanted to give a special shout-out to some of the companies that will be there with us! We’ll see 1,000+ of the best SaaS founders, execs, and VCs February 22-23 at SaaStr APAC 2023 !
AWS can’t support 20 partners equally. When partnering with big folks like Drata does with AWS, you have to bring business to them. Drata was one of three companies mentioned on stage by AWS’ Head of Partnerships because they did the most transactions on the marketplace than any other company. Otherwise, it falls apart.
SaaStr 645: Why GUIDEcx is Betting Big on In-Person Events with SaaStr Head of Partnerships Poya Osgouei and GUIDEcx Co-Founder and VP of Sales Todd White 3. SaaStr 644: Lessons Learned in Scaling Early-Stage to Hyper-Growth Companies: From VMware, AWS and Databricks with Databricks SVP and GM Ed Lenta 4.
This year’s event will be especially significant, as thousands of people from across the industry gather in person after so long in remote-working isolation. We won’t have a booth this time, but lots of our team members will be attending the event. We can’t wait to see old friends and make new ones.
Head of developer relations at Temporal , Shawn has worked on React and serverless JavaScript at Two Sigma, Netlify and AWS. This event will be interactive. To answer that question, Redpoint Office Hours welcomes Shawn Wang , on Wednesday, September 22nd at 9:00 AM PT. Your north star for measuring the strength of your DevRel efforts.
Even if you start small, with just a half-day event and 20-30 customers. They are just mini-events. Top Industry Events. But third-party events like AWS, Dreamforce, SaaStr, Shoptalk? Of course Big Industry Events, or folks wouldn’t sponsor them. But I was wrong. It’s always worth it.
SaaStr events couldn’t happen without our partners, and we wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2023. Secureframe allows companies to get compliant within weeks, rather than months and monitors 100+ services, including AWS, GCP, and Azure.
Each update for a user is captured in a DynamoDB Stream event. When we receive a DynamoDB Stream event for a table activity, we store the update that happened to the user. In response to each event, a lambda function is triggered, where we do the processing. Building our User History Tool. Automating repetitive tasks.
This time, the conference will build on the foundation from last year’s event. Mai-Lan Tomsen Bukovec, Global Vice President for AWS Storage will deliver one of the keynotes. Cloud Data Lakes are the future of large scale data analysis , and the more than 5000 registrants to the first conference substantiate this massive wave.
The chatbot’s integration will allow enterprise users to get notifications about events such as security risks and the status of system health from within Teams, and also let them run command line interface commands to run notebooks to address issues.
The way this public company did it was — awful. #3. In any event, three suggestions to the founders, the VPs of Sales and Success, the CROs, and more out there. . Where was the notice? The 30-day grace period? Even a basic heads-up? I’m sure this team was under pressure this quarter to find revenue.
At SaaStr, our partners are an integral part of our events. Secureframe allows companies to get compliant within weeks, rather than months and monitors 100+ services, including AWS, GCP, and Azure. We’ll see 2,500+ of the best SaaS founders, execs, and VCs June 6-7 at 2022 SaaStr Europa ! Grab tickets here. .
SaaStr events couldn’t happen without our partners, and we wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2023. The platform automates the provisioning of your application to the cloud (AWS, GCP, Azure), integrating cloud ops, DevOps, and security/compliance with 24×7 monitoring and support.
Our events team is hard at work to make sure we can accommodate more attendees, without it feeling over-crowded. Amazon Web Services (AWS). With more than 2,500 teams already signed up to join us 12-13 June, SaaStr Europa is officially SOLD OUT. ??. Backstage Capital. Bessemer Venture Partners. Cisco Investments. Cloudflare.
Tip #2: Attend Top Industry Events Is it worth dropping a load of cash to attend the top industry events? You can run your own conference, but third-party events like AWS, Dreamforce, SaaStr, and others allow you to get 40% of your pipe from their ability to draw in the best in the industry. It’s too much.
He had a friend help him hire an email marketer to send ticket emails to the events. Up until 2020, the wave of passion for events and content was so strong that all he could do was ride the wave with no strategy. Outbound drip marketing, content marketing, webinars, events. It changes over time,” Jason shares.
Ready to join the game industry’s premier professional event? Join us at the Moscone Center in San Francisco from March 18-22nd, for an extraordinary event dedicated to continually defining market innovations and providing insight into the future of games. If so, join FastSpring at Game Developers Conference 2024 at Booth S1931!
As we cross the threshold from one decade to another, it’s natural to look back at the previous 10 years and try to make sense of events. Viewed this way, it might seem like the 2010s were less eventful than the 2000s – after all, the tech giants of today are largely the same as a decade ago. The decade ahead.
A few months ago, we retired our last pieces of infrastructure on DigitalOcean, marking our migration to AWS as complete. Our journey was not your regular AWS migration as it involved moving our infrastructure from classic VMs to containers orchestrated by Kubernetes. Ultimately, we decided to go with AWS. Team expertise.
What events do they go to? When you go upmarket, they’ll likely want you to integrate with some legacy technology, like MS Dynamics or AWS. It might look different from the smaller companies you’ve been selling to day after day. Start to figure out messaging and where to put it. Where do these groups of people hang out?
VMware used its VMworld customer event here to expand its cloud role to Dell/EMC and broadened its role with Amazon Web Services (AWS). RELATED: How Notre Dame is going all in with Amazon’s cloud.
As I wrote in my post about the rising table stakes in SaaS , today an abundance of knowledge about any imaginable SaaS topic is readily available online and events like the fantastic SaaStr conference last week allow founders to learn from people who’ve done it before.
Billing events and unit metrics The variable cost model of cloud platforms has forever changed how compute resources are bought and paid for and consumed. When thinking about billing events, the challenge is to construct a set of value events that provides your customers a choice of price points.
The AWS Well-Architected Framework is one such approach that helps adopt architectural best practices (whether or not you run on AWS) and adapt continuously. Another essential benefit of identity in a tenant context is that it aids in capturing and analyzing events from logs & metrics.
Then, that’s all we’re going to do today, but we’ll have two more virtual events at least. Thanks for putting on the event. What we did was we looked at, again we had a couple weeks of data and we knew which verticals were being disproportionately impacted by this event. Sam Blond: Well, I’ll jump in.
The Cloud has grown 700% since the first Annual, if we use AWS as a proxy. ever SaaStrAnnual , March 10-12 in San Jose / SF Bay Area. So much has changed. We’ve added 200+ SaaS unicorns and 30+ IPOs. For 2020 Annual, we’ll have: 20,000 attendees (our goal. we will at least come close). 5,000 mentoring sessions and 1-on-1s.
If the architecture specifies tracking of user-level activity, it’s not difficult to slice-and-dice the log data to select for a user parameter (such as with a JWT token ), or using tags to match user/tenant activity to the per unit billing that AWS itemizes in your monthly cloud bill.
At its AWS re:Invent 2019 event, the company acknowledged that computing power can be more useful when it’s closer to home, announcing three new services for reducing latency, including a mini-cloud you can house in your own data center. Get the latest cloud computing insights by signing up for our newsletter. ]
Mikkel : Well again, the public cloud, AWS, was the dominant leader. We are seeing platform shifts from how they traditionally run their infrastructure and services and business to seeing them run that stuff on AWS. Obviously that’s not really so relevant today. What kind of role do you think the rise of the public has paid?
Determine Customer-centric Priorities The 5 Pillars of the AWS Well-Architected Framework fron AWS enumerates the elements of a well-architected development framework. This is where to find the opportunities where you can search for architectural patterns and events.
Please join me on October 13th at SaaStock EMEA , a free European SaaS event, for my presentation entitled “ How to Make a Marketing Machine ” on October 13th at 9:05 am PT (6:05 pm CET). Executives from companies including Algolia, AWS, Celigo, Contentful, Freshworks, Intercom, Yellowfin, Zephr, and Zoominfo.
Previously, Amit led marketing efforts at startups like Tact AI (1st AI Assistant for Sales backed by AWS, Microsoft, and Salesforce), HP Inc (next-gen computing) and Spire AI (Human Capital SaaS). Using events as a way to engage with customers and drive conversations. 23:09) Strategies for hacking events to drive conversations. (27:49)
“We invest in building and maintaining shared systems and tools that underpin our ability to ship code safely, and to recover quickly in the event anything goes wrong”. We can also recover by simply opting to push the button to ‘roll back’ to a safe working version of the code – in less than five minutes.
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