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Hire the VP of Marketing, MBA, the VP of Sales, MBA, the VP of Customer, MBA, the VP of Engineering, MBA, and now, the odds of any semblance of survival, let alone success, are vanishingly small at this point. The issue the SMBs had was, “Well, I’m a 20-person consulting company.
People were investing a lot of time to have good performance, but they were not reaching a good enough results. Even if we decided to use bare-metal infrastructure, even if we decided to do everything ourself, we did try to lower our investment as much as possible. The engineering team was super, super small at this moment.
Invest millions of dollars into growth while running your business at a loss. I can assure you that most people in the tech industry spend countless hours thinking about how to make this happen, investing only a fractional percentage of time thinking about their impact. The lack of self awareness is real.
I started right at the end of 2011, and I started in the role of VP of engineering. Second team there worked on data engineering. What I’m here to tell you today is that, it’s not only possible to build world-class, great development teams in places outside of San Francisco, but in actuality, it’s better.
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