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Customer acquisition is basically how much do you spend in terms of sales people, sales team, and in terms of marketing to acquire a new customer. The key here is knowing what your sales model is. And there are basically two sales models out there. Kind of extreme sales models out there for SaaS businesses.
As a recruiter, I hear from many founders and sales leaders regularly about how many salespeople they need and how quickly they need them. And I’ve seen many startups who fail to make this distinction create a cycle of diminishing returns that impacts the trajectory of their growth for the long haul… especially in enterprise sales.
Well, if you run a restaurant, or a hotel, or are a fireman, or work in healthcare I can assure you that the future of work is not remote. There’s an awful lot of nuance here and the devil is in the details. I’d need to learn to raise capital and recruit developers. I needed a disruptive idea.
Other businesses, like LinkedIn and Netflix, have strong histories of being producers of open-source projects, which provides a strategic recruitment and retention tool for top-tier engineering talent. Related podcast episode: How MongoDB Scaled Their Open-Source Product with a Bottom-Up and Top-Down Sales Motion.
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Indian SaaS enterprises deal with a wide variety of clients across finance, education, healthcare, and wellness. Found by Manohar Chapalamadugu in 2013, Agile CRM is an Indian SaaS company known for its sales and marketing solutions designed for SMBs. The report also highlighted that the spending in space went up to 170% in 2020.
Now, I have some background with luck because in between some long stints with other companies, seven years at Eventbrite and 15 years at Ticketmaster before, I spent five years of my life playing poker for a living and learned an awful lot about luck and positive outcomes as well. One moment, 10:00 AM, 90,000 tickets go on sale.
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333: Bridget Gleason is the Head of Sales and Customer Success @ Tidelift, the company providing managed open source, backed by maintainers. Before Tidelift, Bridget was VP of Sales @ Logz.io and before that was VP of Corporate Sales @ Sumo Logic where she drove ARR up by a record 237%.
Monday.coms AI project management suggests updates, writes summaries, and even predicts roadblocks. Salesforces Einstein AI can auto-generate sales pitches, emails, and customer insights in real-time. AI-driven sales tools score leads automatically , so your team focuses on the hottest prospects. Enter healthcare-specific SaaS.
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