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It was around that time about 12 years ago that Jeff Bezos launched AWS, and some of you may remember that, when he did this, Wall Street analysts were looking at him and saying, “Why would you take what’s already a very unprofitable business and drive it further into the red by investing in this AWS initiative?”
New waves of technology come and go in the blink of an eye, each with its own wave of new founders trying to flip their start-up in a newly hot marketsegment. The ultimate irony here is that while this hurry can breed innovation, more often than not it’s actually hurtful to entrepreneurs and their chances of becoming successful.
If you spend much time in the startup and tech ecosystem, you’ve probably heard the term “disruptive innovation” more times than you can count. But not all companies that are commonly known as disrupters actually fit the traditional definition of disruptive innovation. Innovations are mischaracterized as disruptive. 3D Printing.
Think about your budget: if you can’t afford to spend on marketing, a free offering can help acquire customers. But if freemium is right for you, you’ll need to constantly innovate, iterate and evolve – and then, hopefully, gain the traction you need to stand out in a crowded market full of other free products. Find out here.
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