article thumbnail

What is the Go-to-Market Strategy for AI Products? by Maja Voje

User Pilot

A GTM strategy offers several benefits, including clear positioning , targeted marketing, and efficient resource allocation. Building a go-to-market plan involves several steps, such as conducting market research, defining the unique value proposition and messaging, and selecting a pricing strategy and marketing and sales channels.

AI Search 105
article thumbnail

First-party Data: Benefits, Types, Collection Methods & Use Cases

User Pilot

Collecting second-party data requires establishing mutually beneficial partnerships with other businesses, which could involve co-creating marketing campaigns , mutual data sharing, or cross-promoting products. campaign performance, customer behavior), customer success data (e.g., churn rates, product usage), and general business data (e.g.,

Data 105
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Global Marketing Strategies for SaaS and Software

FastSpring

That’s the philosophy behind SEM International , the firm he founded that specializes in multilingual internationally-based digital marketing services. Since Michael founded the firm in 2004, it has grown to over 30 offices worldwide, and they’ve worked with Intel, AWS, and Salesforce, among many other well-known brands.

article thumbnail

How to Become a Product Specialist [+Tools and Resources]

User Pilot

Also, it’s a good idea to gain professional experience in an entry-level marketing or sales role. For instance, you can pursue an internship in market research or work as a sales rep. Also, it’s a good idea to gain professional experience in an entry-level marketing or sales role.

article thumbnail

PODCAST 129: The Keys to Building and Scaling a Company from Scratch with Vishal Sunak

Sales Hacker

Sam Jacobs: As you were doing market research and focus grouping, and talking to general counsels, did you hear a piece of feedback or a direction for the product that you hadn’t anticipated that is now maybe fundamental? I got the infrastructure, I got the AWS bill, don’t worry about it. Don’t worry about it.”

Scale 119
article thumbnail

To Manage a Call Center Efficiently see what Employees Really Think

Upscope

Working at a market research (surveys) call center was the most draining job I've ever had, I still remember a lady from Ghirardelli made me cry, now I refuse to buy their chocolate. :) "I gotta say, my issues within a call centre don't come from my customers half the time. What can we learn from this? Its a tough job.

article thumbnail

CAC Payback Basics: What It Is, How to Calculate It and Why It Matters

OpenView Labs

Taking the time to create buyer personas, conduct market research, perform customer segmentation, and formalize other sales & marketing due diligence will keep you from spending sales & marketing dollars targeted at the wrong buyers. Don’t Forget About Your Margins.

Scale 40