OpenView Labs

JANUARY 29, 2020

This guide, by LinkedIn’s Head of Global Monetization Strategy Josh Gold, is intended to teach subscription-based businesses how to evaluate whether the freemium model will drive revenue and lead gen for their business or result in failure. Freemium benchmarks. Find out here. Yes, Freemium Businesses Need Salespeople.

Pricing 82

Pricing Payments SaaS Payments Payment Solutions 82

Outseta

JANUARY 20, 2020

In this post I’m going to share the most important lessons about growing a SaaS business that I learned at Buildium—collectively, these things had an awful lot to do with the company being valued so highly. I was offered a job as Buildium’s first full-time marketing hire, pulling in a cool $38,400 annually.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

Outseta

MAY 8, 2020

New waves of technology come and go in the blink of an eye, each with its own wave of new founders trying to flip their start-up in a newly hot market segment. There’s an awful lot of nuance here and the devil is in the details. And to make matters worse, they again have just about no self awareness when it comes to this issue.

Part-Time VPE 102

Part-Time VPE Fractional VPE Sales Hiring Underperforming Technical Team 102

Outseta

OCTOBER 11, 2019

Both markets segments are over-served and highly competitive. Beyond that, the scope of the product Dimitris was proposing was significant—we wouldn’t just be building a CRM, or a subscription billing system, or a set of customer messaging tools… in order to deliver on our value prop, we’d have to deliver an awful lot of product.

Product Marketing 50

Product Marketing Marketing Sales Hiring Education 50

OpenView Labs

JUNE 4, 2019

Video streaming took the entertainment industry completely by surprise, quickly rising from the bottom of the market as a low-cost way for people to watch shows and movies to eventually disrupting the cable industry and driving video rental stores into the ground. They were cheap, small, and portable … but the sound quality was awful.

Innovation 71

Innovation Technical Review Travel Business Model 71

Sales Hacker

JANUARY 13, 2025

[Phase 5: The Communicator] Aligning for strategic change Role: The leader becomes a communicator, aligning the entire organization toward a common goal, such as moving upmarket or entering new market segments. Create – launched AI Templates to make building even more accessible.

Scale 108

Scale Sales Hiring Artificial Intelligence SMB 108