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Successes and Setbacks on the Road to $1B with Alessio Artuffo, President and COO at Docebo

SaaStr

For context, Docebo is a learning management platform addressing the needs of corporations that train an audience internally and externally. Customers range from AWS skills-builder platforms with billions of users to Zoom using it for customers and employees. The LMS market segment is big, and Docebo thinks about it in two folds.

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After Selling For $580M, Here’s What I Learned About SaaS During My Time At Buildium

Outseta

In this post I’m going to share the most important lessons about growing a SaaS business that I learned at Buildium—collectively, these things had an awful lot to do with the company being valued so highly. I was offered a job as Buildium’s first full-time marketing hire, pulling in a cool $38,400 annually.

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State of the Cloud 2019: Europa Edition with Alex Ferrara, Bessemer Venture Partners (Video + Transcript)

SaaStr

It was around that time about 12 years ago that Jeff Bezos launched AWS, and some of you may remember that, when he did this, Wall Street analysts were looking at him and saying, “Why would you take what’s already a very unprofitable business and drive it further into the red by investing in this AWS initiative?”

Cloud 113
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15 Mistakes GTM Teams Make When Moving Upmarket (and how to avoid them)

Sales Hacker

The Sales Hacker Newsletter has now merged with The GTM Newsletter to make one of the largest newsletters in the space. As always, you’ll hear real stories/strategies/tactics from real revenue operators spanning: sales, marketing, customer success, operations/enablement, product and hiring. Needs more pre sales support.

Scale 90
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10 Years In Tech

Outseta

Remote work is a setup that’s better aligned with deep work and productivity, and also dramatically opens up the talent pool that companies can hire from. New waves of technology come and go in the blink of an eye, each with its own wave of new founders trying to flip their start-up in a newly hot market segment.

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Product Market Appetite vs. Product Market Fit

Outseta

Realizing that Codewars had helped them develop a strong methodology for assessing coding ability, the founders then pivoted and turned that same assessment methodology into a platform that companies use for hiring software engineers. Both markets segments are over-served and highly competitive.

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Product-Led Growth (PLG) For Startups

Mucker Capital

Are there types of companies, market segments, industries, or business models where PLG does not make sense? If you go back to thinking about what kind of company is a great fit for PLG, there are two important criteria: The first one is your target segment, your customer size. Hila is a mentor with Mucker Capital.

Startup 52