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Customers range from AWS skills-builder platforms with billions of users to Zoom using it for customers and employees. The LMS marketsegment is big, and Docebo thinks about it in two folds. They started via SMB and are now serving the Amazons of the world. They’re also growing fast and are nicely profitable.
It was around that time about 12 years ago that Jeff Bezos launched AWS, and some of you may remember that, when he did this, Wall Street analysts were looking at him and saying, “Why would you take what’s already a very unprofitable business and drive it further into the red by investing in this AWS initiative?”
Seth Hammac , Global Partnerships & Alliances @ AWS Ok so what CAN you do to set yourself up for success? Its own requirements for operating in that market successfully. Are you crystal clear about what marketsegments you are going after? And why you think you can win? Remember this is an experiment.
The answer likely depends on your marketsegmentation, as freemium may ease adoption friction for SMB/mid-market companies. Are you targeting enterprise or mid-market/SMB? This is often where licensing questions start to come up as well. Enterprise sales are quirky beasts.
Are there types of companies, marketsegments, industries, or business models where PLG does not make sense? If you go back to thinking about what kind of company is a great fit for PLG, there are two important criteria: The first one is your target segment, your customer size. Hila is a mentor with Mucker Capital.
Each segment, whether SMB, mid-market, or enterprise, has its own nuances, but they all share a familiar core. Phase 5: The Communicator] Aligning for strategic change Role: The leader becomes a communicator, aligning the entire organization toward a common goal, such as moving upmarket or entering new marketsegments.
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