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In this post I’m going to share the most important lessons about growing a SaaS business that I learned at Buildium—collectively, these things had an awful lot to do with the company being valued so highly. I was offered a job as Buildium’s first full-time marketing hire, pulling in a cool $38,400 annually.
Roambi was legitimately ahead of its time and market—the company began building a business application for the iPhone before Apple even released its softwaredevelopment kit for iOS. Both marketssegments are over-served and highly competitive.
Before I joined the venture capital industry many years ago, I was a softwaredeveloper, and I worked for a startup around the 2000 time period. Retail was mentioned twice, that’s it, and AWS was mentioned 78 times, so it’s probably not surprising that they’re doing this.
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