AWS Market Segmentation Underperforming Technical Team 
Outseta
JANUARY 20, 2020
In this post I’m going to share the most important lessons about growing a SaaS business that I learned at Buildium—collectively, these things had an awful lot to do with the company being valued so highly. I was offered a job as Buildium’s first full-time marketing hire, pulling in a cool $38,400 annually. We mostly succeeded.
OpenView Labs
JANUARY 29, 2020
But if freemium is right for you, you’ll need to constantly innovate, iterate and evolve – and then, hopefully, gain the traction you need to stand out in a crowded market full of other free products. Freemium Model for SaaS – The Good, The Bad, and The In-between. Yes, Freemium Businesses Need Salespeople.
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Outseta
MAY 8, 2020
What I’m hoping this post provides is an objective look at the world of technology start-ups—the good, the bad, and the ugly. I wasn’t expecting this, but this observation snuck up on me as my own skills as a marketer matured and as I worked alongside colleagues that were designing and building software.
OpenView Labs
MAY 5, 2021
Many companies are strategic consumers of open-source software as a means to reduce the burden on their software engineering team to build everything from the ground up. The answer likely depends on your market segmentation, as freemium may ease adoption friction for SMB/mid-market companies.
SaaStr
OCTOBER 31, 2019
Before I joined the venture capital industry many years ago, I was a software developer, and I worked for a startup around the 2000 time period. Retail was mentioned twice, that’s it, and AWS was mentioned 78 times, so it’s probably not surprising that they’re doing this. I think it’s a really staggering stat.
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