Remove AWS Remove Marketplace as a Service Remove Product Marketing
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First-party Data: Benefits, Types, Collection Methods & Use Cases

User Pilot

Improved personalization Many companies struggle to deliver targeted product marketing messages. The initial investment to build your own solution may seem expensive, but it will lead to long-term cost savings because you can improve your ROI on marketing campaigns and product development. How, you ask?

Data 83
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Navigating Choppy SaaS Waters

Chart Mogul

In the SaaS world, that means the consumer-facing apps & marketplace SaaS have a tougher time ahead. You might be hard-pressed by your AWS bill but you’re not going to start replacing the engine to lighten the load mid-flight. Trust us, we did it recently and you can read more about our migration here.

SaaS 52
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A Look Back: “SaaS Metrics Masterclass: Key Business Metrics, Pricing Strategies and Billing Models with Stripe’s Head of France and Southern Europe, Guillaume Princen” (Video + Transcript)

SaaStr

It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. If you kind of that question, thinking about the stakeholders and the decisions and companies of using SaaS products, there’s kind of three types. Five percent is okay.

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Facebook Workplace’s Julien Codorniou on turning companies into communities

Intercom, Inc.

Whereas Facebook’s overall vision relies heavily on third-party developers having access to user data, Workplace wants to be the app that’s connected to all your other apps and a highly curated marketplace that has the best SaaS applications in the world. Different visions for different products. We do have integrations with some apps.

Scale 151
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SaaStr Podcasts for the Week with Tidelift and Cloudflare

SaaStr

I went into product marketing for the commercial arm of Xerox Park, which is a big computer research company here. So, our products and services are around how can we help companies utilize open source more effectively, more securely, more responsibly, as well as contribute. Bridget Gleason: We’re all learning.

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G2.com’s Ryan Bonnici on selling to educated customers

Intercom, Inc.

We’re basically the world’s biggest business marketplace. We help buyers of software and services find the best vendors or the best sellers of the products they need. It was: you go to a vendor site, you fill out a form, some sales rep calls and qualifies you, and then you go through this awful process.

Education 123
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SaaStr Podcasts for the Week with Outreach and OverView — December 20, 2019

SaaStr

Befofe that Manny was a Senior Product Manager @ Amazon where he engineered the compensation system for Amazon Associates and Web-Services which accounts for 15% of Amazon’s traffic. 293: Congratulations you’ve built a product that’s proven itself in the marketplace! Loving our podcast content?

Scale 143