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But although it’s inspiring to look at the paths other companies have successfully traveled, you also run the risk of ending up at the exact same destination. If you think about Intercom: when you guys started, Intercom got traction not because the aggregate spend on customer service software was growing or shrinking.
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Our culture is fascinated with underdogs and overnight successes— companies, products, or services that seem to rise out of nowhere and completely change their respective industries. But these established companies drive what’s called “sustaining innovations,” which are modifications and improvements on existing services.
The best products, services, and ideas are nothing without a way to turn them into currency, and sellers are a big part of making commerce happen. Cassie spent the first pre-SaaS chapter of her tech career in growth roles in subscription and marketplace businesses (TheLadders.com, GLG). Anita Nielsen. Anne Slough. Beth Sunshine.
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