SaaStr

SEPTEMBER 13, 2020

We’ve all seen AWS and what they’ve done with their platform. They started in the point of sale market, and then as the company scaled, they rolled out new value props and modules for payroll, or Toast capital, or ways to manage your employee base. This is really founder-led sales. It is staggering.

Sales Hiring 235

Sales Hiring Scale Payments Cloud 235

Sales Hacker

FEBRUARY 2, 2024

Now, let’s take this idea and apply it to the world of marketing metrics. Knowing that people are incentivized by what they’re rewarded for, marketing metrics boil down to alignment. Marketing should be accountable for signups, trial starts, seats, monetized seats, and self-serve ARR. ➝ Driving pipeline for sales (SLG).

Metrics 123

Metrics Revenue Scale Marketing 123

Clouded Judgement

APRIL 11, 2024

Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. My hope is that this analysis can provide startup entrepreneurs with a framework for how to manage their businesses around SaaS metrics (e.g., This metric is more self-explanatory, so I won’t go into detail.

Cloud 184

Cloud Software Azure AWS 184

Sales Hacker

AUGUST 7, 2020

Fortunately, more organizers than ever before are consciously seeking out female sales experts for panels, presentations, and podcasts. At Sales Hacker, we’re serious about diversity, and for that reason, we’ve compiled a list of 530+ female sales experts to consider for your next event. Sales Development. Sales Growth.

VP of Engineering 131

VP of Engineering Sales Recruiting Sales Hiring Payment Services 131

Sales Hacker

DECEMBER 3, 2019

Boy, is this relevant when you’re interpreting data, says DePodesta, who warns against assuming historical metrics are meaningful. For example, instead of agonizing over how to interpret vanity metrics like visitors and bounce rates, graduate to more consequential transactions like lead form submissions and conversion ratios.

Sales Enablement 112

Sales Enablement Artificial Intelligence Branding Sales Hiring 112

Clouded Judgement

MARCH 31, 2023

The majority of COGS (revenue less COGS = gross profit) fall in hosting costs (ie AWS), and some customer support. They have massive distribution (installed customers + sales teams), and margin to play around with. Companies could end up hiring less SDRs but booking more sales demos. What do I mean by this?

Cloud 130

Cloud Sales Hiring AI Headcount 130

ChurnZero

MARCH 31, 2022

Did you catch our Customer Success and SaaS metrics crash-course webinar with leading SaaS expert Dave Kellogg, of Dave Kellogg Consulting ? We’d like to extend a huge thanks to Dave for his expert insights below, which will help you choose and use Customer Success and SaaS metrics in a more nuanced and purposeful way.

Customer Success 98

Customer Success Metrics Technical Review Scale 98

Sales Hacker

OCTOBER 8, 2018

This week on the Sales Hacker podcast, we speak with Chris Degnan , Chief Revenue Officer of Snowflake Computing, one of the fastest growing SaaS platforms in the world. Chris walks us through his habits, his principles, and his system for enterprise sales. How to manage your career to solve for upside. What You’ll Learn.

Scale 83

Scale Sales Hiring Sales Recruiting CTO Hire 83

SaaStr

JUNE 26, 2024

Even though HubSpot grew 23% at $2.5B, there was weaker demand and longer sales cycles, and they had to do pilots with CEOs and CIOs. You can see the growth on the platform side with Azure, Google, and AWS and how much it’s accelerating in AI. Salesforce is pushing toward 40% margins, but where will you invest if you can’t hire anyone?

CTO Hire 147

CTO Hire AI Venture Capital Sales Hiring 147

SaaStr

OCTOBER 31, 2019

What I’m going to do is talk a little bit about what we’ve seen over the course of the last year and then also talk about some metrics we track or we encourage our founders to track as they’re building their businesses, and then, lastly, try to go through a few predictions for the next couple of years.

Cloud 113

Cloud Scale AWS Machine Learning 113

SaaStr

JUNE 1, 2021

Hire the VP of Marketing, MBA, the VP of Sales, MBA, the VP of Customer, MBA, the VP of Engineering, MBA, and now, the odds of any semblance of survival, let alone success, are vanishingly small at this point. This is not a HubSpot sales pitch, so I’m not going to tell you about inbound marketing. Here’s my money.”

Part-Time VPE 296

Part-Time VPE Technical Cofounder CTO Hire New CTO 296

SaaStr

NOVEMBER 13, 2020

It wasn’t even a great deal, well, they got a great deal, but I think a lot of people looked at it, and we talked about this too, was: When I remember past downturns, past downturns didn’t create fire sale prices for amazing companies. Just like a whole bunch of people said, “I’ll never hire remote.”

Sales Recruiting 225

Sales Recruiting Development Team Review Technical Review Sales Hiring 225

Intercom, Inc.

OCTOBER 1, 2020

Sales, marketing, finance, support, and R&D all use the roadmap for different thing. Sales want to sell it, marketing needs to plan for it, finance needs to model it, support needs to be able to explain it, and R&D needs to be excited about it. As you grow functions, the audience for your roadmap widens. Paul: 13th, yeah.

VP of Engineering 165

VP of Engineering Sales Hiring Underperforming Technical Team Engineering 165

Intercom, Inc.

OCTOBER 1, 2020

Sales, marketing, finance, support, and R&D all use the roadmap for different thing. Sales want to sell it, marketing needs to plan for it, finance needs to model it, support needs to be able to explain it, and R&D needs to be excited about it. As you grow functions, the audience for your roadmap widens. Paul: 13th, yeah.

VP of Engineering 165

VP of Engineering Sales Hiring Underperforming Technical Team Engineering 165

SaaStr

SEPTEMBER 12, 2019

Ashley Smith, Venture Partner at OpenView provides insight on what investors are looking for in product metrics and growth indicators so you can capitalize on your product’s story for funding. They told us they would do tons of all this pricing stuff and help us with hiring and introduce us to customers, and all of these things.

Investment 113

Investment Underperforming Technical Team Sales Hiring Software Review 113

Baremetrics

FEBRUARY 19, 2018

Proper expense categorization improves your visibility into your company’s spending while enabling more accurate metrics and forecasting. As a result, we typically spend the first couple of weeks with a new startup helping their bookkeeper to re-categorize their expenses before we can even begin forecasting or calculating metrics.

Startup 81

Startup DevOps as a Service Customer Lifetime Value SaaS 81

Outseta

MAY 8, 2020

Remote work is a setup that’s better aligned with deep work and productivity, and also dramatically opens up the talent pool that companies can hire from. Founders hire executives looking for them to drive their overnight success, then move on before the person ever had a fleeting chance of meeting their goals.

Part-Time VPE 102

Part-Time VPE Fractional VPE Sales Hiring Underperforming Technical Team 102

ChurnZero

MARCH 31, 2022

Did you catch our Customer Success and SaaS metrics crash-course webinar with leading SaaS expert Dave Kellogg, of Dave Kellogg Consulting ? We’d like to extend a huge thanks to Dave for his expert insights below, which will help you use Customer Success and SaaS metrics in a more nuanced and purposeful way.

Customer Success 52

Customer Success Metrics Scale Customer Lifetime Value 52

OpenView Labs

AUGUST 5, 2019

On paper, the segmented sales model that many SaaS businesses use seems great – who wouldn’t want to copy the success of Salesforce? But there’s a trend I’m seeing that’s making me wonder whether this segmented sales model is actually good for us. The trick here is to not cut corners on who you hire.

Sales Hiring 41

Sales Hiring Sales Recruiting Sales AWS 41

User Pilot

APRIL 29, 2024

Service providers like Amazon Web Services (AWS), Google Cloud Platform, and Microsoft Azure offer server hosting and load-balancing services. Service providers like Amazon Web Services (AWS), Google Cloud Platform (GCP), and Microsoft Azure offer infrastructure services that support backend development.

Azure 52

Azure GCP(Google Cloud Platform) AWS Construction 52

OpenView Labs

DECEMBER 13, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Learn about the importance of pattern matching to remove friction, the metric that matters most for her team and some of her proudest moments.

Sales Hiring 52

Sales Hiring Benchmarks AWS Scale 52

OPEXEngine

JUNE 29, 2020

Think of it this way: most SaaS companies have high customer acquisition costs, as you have to invest heavily in sales and marketing in order to realize high growth. Those PPC ads that you run and the sales reps that they hire don’t come cheap, and as such, this eats into your profit margin.

Benchmarks 52

Benchmarks SaaS Sales Hiring Scale 52

ChurnZero

SEPTEMBER 30, 2021

For example, I think of AWS. If you put the CS Operations under the Chief Operating Officer, they can scale across with Sales. For example, Sales, CS, and Product can really have this aligned, streamlined way of rolling everything out under operations. The Sales team wants something done in Salesforce.

Customer Success 52

Customer Success Scale Sales Hiring Revenue 52

Sylvia Ng

FEBRUARY 17, 2016

Experience in any of the following: Email marketing, content marketing, PR, affiliates, partnerships, sales, SEO. Understand the difference between data, metrics, and KPIs. Work across the stack: mostly Python/Flask, PostgreSQL, JavaScript (React/JQuery/Backbone) and working with AWS. Working knowledge of ad serving tools.

Engineering 74

Engineering Growth Hacking Scale Social Media 74

Chart Mogul

DECEMBER 22, 2021

And we know how important it is for you to be able to track your metrics on the move. They also have a VC feature that lets you track metrics for multiple ChartMogul accounts at once. Exclusion of transaction fees from metrics — added the ability to exclude transaction fees from your MRR and cash flow calculations.

Software Review 52

Software Review Systems Review Payment Features PayPal 52

How To Buy Saas

OCTOBER 11, 2023

Transactional emails are the ones that you receive right after signing up with or interacting with a business, like making an account, a welcome email, transaction receipts, order tracking, etc. Promotional emails are the ones you draft for specific email campaigns to promote products and services, to reach target customers, and boost sales.

Technical Review 52

Technical Review Software Review Systems Review Payment Methods 52

Mucker Capital

APRIL 6, 2023

If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. Today, a lot of the PLG SaaS tools require sales motion upfront because nobody understands those tools. Those types of tools actually require work in the initial days of the sales motion. That’s the success.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

SaaStr

JANUARY 28, 2020

And so, she can, and Anthony just finished up basically going from the first sales hire at Gainsight at almost 100 million in revenue and has just retired. Maria : It’s like saying, “Hey, you want a sales rep to carry 10 times the quota they do today. You can’t, you have to invest in that sales infrastructure.”

Sales Hiring 246

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 246

Sales Hacker

OCTOBER 7, 2021

Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.

Scale 137

Scale Sales Recruiting Sales Hiring VP of Engineering 137

SmartKarrot

JANUARY 18, 2022

Found by Manohar Chapalamadugu in 2013, Agile CRM is an Indian SaaS company known for its sales and marketing solutions designed for SMBs. The company aims at providing a single platform for automated marketing, sales, and other services. Agile CRM offers lead generation, contact management, and integrated telephony services.

SaaS Payments 11

SaaS Payments Payment Solutions Payment Methods Payments 11

SaaStr

JULY 20, 2021

It’s a brutal, awful slog in the start. I would say, it’s always good to call out just how awful it is to be a founder, to be an entrepreneur, because that is a unique perspective that you bring to the board room that no one else shares. Then we had to hire more. Then that guy hired his people.

Underperforming Technical Team 246

Underperforming Technical Team Sales Hiring AWS Business Model 246

SaaStr

MAY 15, 2020

333: Bridget Gleason is the Head of Sales and Customer Success @ Tidelift, the company providing managed open source, backed by maintainers. Before Tidelift, Bridget was VP of Sales @ Logz.io and before that was VP of Corporate Sales @ Sumo Logic where she drove ARR up by a record 237%. What core elements does it change?

Sales Hiring 264

Sales Hiring Scale Technical Review Outsourcing Services 264

Sales Hacker

JANUARY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company’s reach over the last four years. The first one, I know my sales cycle. Fred Viet: Yeah, we hope so.

Outsourcing Services 119

Outsourcing Services Scale Outsourced Development AWS 119

SaaStr

OCTOBER 3, 2019

And those of us and those of you who are involved in these companies, even the successful ones look an awful lot more like this. I think we all like to believe that we hire well and that the team members we have on board will be able to grow with the company. Challenges, mistakes, problems, surprises, every step of the way.

SaaS 187

SaaS Sales Hiring Scale Innovation 187

SaaStr

JUNE 19, 2020

It’s a sales pitch. Share your best metrics, why you’re going to win, why the team is great, why your vision is perfect. It is a specialized version of sales, but it is sales, no doubt. Remember, you’re in sales, or at least in fundraising, someone’s on sales. No, explain it.

Software Review 225

Software Review Technical Review Sales Hiring Startup 225

Sales Hacker

SEPTEMBER 14, 2021

In this episode of the Sales Hacker Podcast, we have Amy Frampton , Head of Marketing at BambooHR and 15-year marketing veteran. Join us for a hilarious conversation about what’s changed in marketing lately, brushing shoulders with Marshawn Lynch, poaching SDRs and AEs from sales, and tips for employer branding. powered by Sounder.

Sales Recruiting 107

Sales Recruiting Sales Hiring Marketing Underperforming Technical Team 107

SaaStr

MAY 23, 2019

And if you’ve just hired a cohort of 10 sales reps six months ago and everybody’s failing? Don’t go hire 10 more. I don’t care if you hire them a coach. The board wants you to hire “better than you” or more experienced than you. Hey, we’re struggling with metrics.

Sales Hiring 176

Sales Hiring Underperforming Technical Team Scale Startup 176