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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

Price low to minimize adoption friction, grow quickly, and then move up-market after developing broad adoption. Skimming is less common in the software world because few startups develop a product at launch that will be accepted by the most sophisticated customers (and those willing to pay prices that generate the greatest margin).

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Scaling and Measuring an Effective Developer Relations Organization

Tom Tunguz

Developer relations tops the list of priorities for many infrastructure companies. After all developer interest is a key step in the go-to-market motion. Many products enter an organization bottoms-up, and months or years later, become so important to the company, they buy a contract.

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Run Less Software

Intercom, Inc.

are making it easier and faster for software developers to develop complex software applications atop this infrastructure. What took you months to ideate, design and develop can now be copied in days or weeks thanks to these new tools. Outsource Undifferentiated Heavy Lifting. Outsource undifferentiated heavy lifting.

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GTM 128: The Death of Demos and Selling What Customers Actually Need with Fred Viet

Sales Hacker

With a background that includes leadership roles at AWS, Microsoft, and Lenovo, Fred brings a wealth of experience in building high-performing teams and driving revenue growth. And I know you’ve had some great experience, particularly while you were at AWS, running different partner sales, channel sales. They cannot resell.

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Thanks to Bee, ChartMogul, Maast, SecureFrame, and StratusGreen for Sponsoring SaaStr Annual 2023!

SaaStr

Maast offers payments, banking, lending and more as features in software provider’s platforms – with one relationship, contract and integration. Secureframe allows companies to get compliant within weeks, rather than months and monitors 100+ services, including AWS, GCP, and Azure.

Payments 258
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5 Interesting Learnings from Fastly. As It Gets Ready to IPO.

SaaStr

5+ learnings for founders: Developers control a lot of spend today. We all know this from AWS and Twilio on down, but Fastly is a visceral reminder. Customers than typically move to more fixed contracts once they exceed minimum commits. Yes, Fastly is a developer-focused platform with $100k+ price points.

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Strategic Finance in Today’s Market: A Tactical Guide to Building & Scaling Your Team with IVP

SaaStr

This function can be outsourced in the early days of a startup, but it is usually brought in-house after Series B. Business Development Identify and assess partnership opportunities to drive growth Business Intelligence Turn data into insights to inform decision-making.

Scale 239