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SaaStr Podcast 459 (and Video): The Role of Partners to Scaling to $15 Billion With ServiceNow

SaaStr

Aneesa Sayall (VP of Strategic Operations Customer & Partner Org at ServiceNow) interviews Lara Caimi, the ServiceNow Chief Customer & Partner Officer, about the journey to $15 billion and how building partnerships help propel the business. So, what types of partners does ServiceNow have?

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6 Questions Founders Should Ask Themselves to Drive Value from Generative AI with Base10 Partners

SaaStr

TJ Nahigian, co-founder and Managing Partner of Base10 Partners, and Luci Fonseca, Partner, deep dive into the current GenAI landscape, incumbents vs. startups, and the six questions founders should ask themselves to drive value from GenAI. How do you make GenAI core and foundational to your product and not just a feature?

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The Hard Thing About Your Brand and Funnel

Hacking Revenue

This sentence has been repeated by many experienced business people, especially since the introduction of SaaS and other cloud based online services. There is more equality in opportunities, products are getting better and the prices are becoming more competitive and attractive to customers. Need shipping? You want to raise money?

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GTM 128: The Death of Demos and Selling What Customers Actually Need with Fred Viet

Sales Hacker

With a background that includes leadership roles at AWS, Microsoft, and Lenovo, Fred brings a wealth of experience in building high-performing teams and driving revenue growth. Fred Viet: The mental model we had, and we are doing expansion as well in other markets currently, is, Always trying to have some early signal.

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SaaStr Podcasts for the Week with Tidelift and Cloudflare

SaaStr

I went into product marketing for the commercial arm of Xerox Park, which is a big computer research company here. So, our products and services are around how can we help companies utilize open source more effectively, more securely, more responsibly, as well as contribute. Bridget Gleason: We’re all learning.