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So to serve both segments at the simultaneously, ZoomInfo has been rolling out a Product-led sales motion, that gives the ability for an SMB customer to sign up directly on their website for a free trial and grow into a paid customer, without ever having to talk to an sales rep or go through a demo process. So, what’s new at ZoomInfo?
Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. We have someone that probably 98 percent of you know virtually or socially in some sense, Dharmesh Shah, founder and CTO of HubSpot. You’ll find out tomorrow.
This week on the Sales Hacker podcast, we speak with Chris Degnan , Chief Revenue Officer of Snowflake Computing, one of the fastest growing SaaS platforms in the world. Chris is a 20 year Silicon Valley veteran having launched the first part of his career at EMC before finding his way to Snowflake in 2013.
Even though HubSpot grew 23% at $2.5B, there was weaker demand and longer sales cycles, and they had to do pilots with CEOs and CIOs. You can see the growth on the platform side with Azure, Google, and AWS and how much it’s accelerating in AI. Maybe if you have the ex-CTO of Github, but that’s still a super speculative bet.
If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. So, his insights I find very helpful. Over the course of that fund, I recruited in, who is effectively my co-founder, he runs Amplify with me, is Mike Dauber. This episode is sponsored by Outgrow.
Subscribe to the Sales Hacker Podcast. How to find advisors when you’re a CEO [22:32]. Sales enablement is easy: all you have to do is create perfectly targeted content, stay informed on email best practices, drive more engagement quarter over quarter, spend less money, and do all of this with less time.
If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. Today, a lot of the PLG SaaS tools require sales motion upfront because nobody understands those tools. Those types of tools actually require work in the initial days of the sales motion. That’s the success.
If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. Yousuf Khan: Well, the CIO is fundamentally owning the business technology function of the company. My advice is hire earlier rather than later. Harry Stebbings. Yousuf Khan. What would you advise?
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How does Paul think about driving really effective change management? When engaging with bottoms up sales models, where does Paul identify the tipping points of going from bottoms up to top down? * If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin.
At SaaStr Annual we had a great session with HubSpot Founder & CTO, Dharmesh Shah, and their Chief People Officer, Katie Burke, on building happier employees. So, I’m ChiefTechnologyOfficer, and years ago I was volunteered by my co-founder to work on culture.
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