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And if you also look at the platform as a service category, that’s also an additional $50 billion of spend, and that’s typically with those same vendors. And it’s one of the three large cloud vendors that we all know: Microsoft, AWS, and Google. AWS’s marketplace has seen 1.5
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We’ve already established that “outbreak” virality—which, let’s be honest, is a pretty awful term—is not something you can reliably create or even influence. The network idea that is more relevant to SaaS businesses focuses on something called the “K factor” or the “viral coefficient.” So, let’s take that off the table right now.
Because the temptation is always once you start having customers and revenues are growing, things like that, is just to kind of, what we call drag the spreadsheets. So I've had product in there, I've had platform in there, but on that thing, whatever it is I'm working on. So it becomes revenue generating for me.
Because the temptation is always once you start having customers and revenues are growing, things like that, is just to kind of, what we call drag the spreadsheets. So I've had product in there, I've had platform in there, but on that thing, whatever it is I'm working on. So it becomes revenue generating for me.
And with the rise of industry-specific platforms (vertical SaaS) tailored to niche needs, one-size-fits-all software is quickly becoming a thing of the past. Staying ahead of these trends isnt just a techie obsession its the key to keeping your business competitive and scalable in a fast-paced market. Sounds like a dream, right?
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