Using Gross Margin to Score Your Product’s Maturity
OpenView Labs
FEBRUARY 11, 2021
” It’s natural to go to payments per user or even user logins, but they rarely indicate user engagement. Related read: Freemium vs. Free Trial: How to Know Which One to Pick for Your SaaS Startup. Offering free usage is par for the course as a SaaS customer acquisition strategy. Not always.
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