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Just like over the last decade, and even more pointedly in the last two years where we’ve seen most purchases in our consumer lives go online; B2B transactions are undergoing that same transformation. . So, it’s no wonder that it has been a massive year in the Cloud Marketplace business.
Now—a happy consequence—cloud marketplaces are on a similar trajectory of growth and have opened up a powerful go-to-market channel for sellers that you probably haven’t heard of yet. Not to mention 73% of B2B buyers prefer the convenience of digital buying through ecommerce, web direct or marketplaces (more on that later). .
While the core product addresses the fundamental need and the actual product provides the tangible goods or services, it’s the augmented product that often sets a brand apart. It’s the essence of what the product or service deliversbeyond the physical item itself.
While the core product addresses the fundamental need and the actual product provides the tangible goods or services, it’s the augmented product that often sets a brand apart. It’s the essence of what the product or service delivers—beyond the physical item itself.
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